Shanghai Ushered In The "Tmall Double Eleven Global Trend".

This year, Tmall apparel first put forward the global trend pageant, and also launched the first shot for the "three global" strategy: global fashion.

It is reported that over 80% of the "grand ceremony" show is the international light luxury brand. The lineup is the largest fashion show in China. The main team is from Japan and many other countries.

If brands and designers are the core of fashion week, entertainment stars and IP will add more highlights and topics to the show.

In October 23rd, China's fashion landmark Shanghai ushered in the "Tmall double eleven global trend Pageant", Yin man, living in the left, the first language and Disney super IP crossover, using the real beauty and willful Disney custom fashion, shine the fashion of the original local design brand.

Christine Fan helped to sing "a summer like autumn".

To become a hot mom, taking the "cat walk" can have a fan and a face value.

In Disney's custom series show, Christine Fan is dressed in the white princess Disney dress model.

She also sang "a summer like autumn".

IP new interpretation of Princess fan

Fans who get IP get fans.

The image of IP in Disney's story is enduring because it resonates with the feelings of the audience, innuendoes people's desire for romance and simple life. Inman's choice of clothes on the left is the most classic story of snow white and the beauty and the beast.

The classic image of snow white is deeply rooted in the hearts of the people. This re interpretation has added a lively style to create a little love that is pure, sweet and sweet, and put on this series, like sweet and charming love.

This series takes snow white design as the main thread and integrates into the popular small outline, lively and witty, and fashionable.

Beauty and the beast explain the brave girl who chasing love.

Deductive brand: Yin man

Disney's series of inspiration comes from the cartoon version of the movie beauty and the beast, mainly using the elements of rose, symbolizing the pure love, the whole color is formed by the contrast of the red level of the rose, and the color of the rice white is the auxiliary color, which harmonizes the impact of the red system.

Beauty and beast, gracefully loving young women

Deductive brand: living on the left

Living in the left Disney series, a large number of romantic and secret rose elements in the beauty and the beast are used in the left hand habitual manual weaving, showing the beauty of dreamy beauty of Disney's fairy tales.

The design of big bow and waist waist highlights the aesthetic feeling of neoclassicism.

"You may think that the princesses are in the castle, wearing classical fishbone skirts, all very quiet.

But not playing cards according to common sense is the meaning.

Shen Yin, head of the three brand show at the left and the first language, introduced the "Princess" in the fashion show for "love for life".

No matter which Princess and Di J Neri heroic heroine, finally found their prince charming, lived a happy life.

Whether love, family, friendship, we are born for love, surrounded by love every day.

In the three brands, the initial language is more like a lively princess, while Yin man is more quiet, while living on the left is a more classical and elegant princess.

As a native original brand representative who started on Tmall platform, Yin man, living in the left and the first language, how to break through in a big international coffee industry, we get attention. Fang Jianhua, chairman and CEO of Yin Mei Group and founder of intelman brand, said: we have the brand foundation of combining wired and offline businesses; we have the brand style that does not blindly pursue the trend; the quality and the price of the people are comparable to those of the international brand; there are continuous innovation and strong fans effect entertainment marketing.

The global trend of Tmall has gathered many international brands. We are not worried about the differentiation of traffic. On the contrary, high-end brands also bring more powerful and high-quality users, and bring new improvements to brands such as INTMAN.

Tmall's global fashion festival has brought together celebrities and popular IP to bring new shopping experiences to consumers. I believe that this show will give more original Chinese brands to the world fashion stage.