Ma Yun'S Ambitious Investment Map Expansion In The Field Of Express Logistics Is Expanding

Why didn't Ma Yun build the logistics himself in Jingdong, he didn't realize the problem now because he was playing a big game in the next round.

Ma Yun has made it clear that

Instead of doing express logistics, we build platforms to form a logistics ecosystem from the three dimensions of Skynet, ground network and human network. This is the reason why the "rookie network" was born.

Logistics is the biggest dependence of e-commerce enterprises. Jingdong has built its own logistics in 2009-2010 years, along with the national logistics revitalization planning policy. In the following years, the effect has become increasingly prominent, and the delivery speed has been significantly improved. This is also the short board of Taobao and Tmall.

Ali is competing against Jingdong through Tmall in terms of product quality, but at present there is a slight disadvantage in express speed.

Why Ma Yun, such a smart person, will not realize the problem now when he built logistics himself in Jingdong, because he is playing a big game in the next round.

Ma Yun has clearly pointed out that Ali will not do express logistics, but build a platform to form logistics ecology from the three dimensions of Skynet, ground network and human network.

The reason for the birth.

Although Ma has been saying that Ali will not do express logistics, but his layout in this regard is ongoing.

1. At the beginning of the establishment of Baishi group in 2008, Alibaba and Foxconn invested $15 million.

In addition to the C rounds and E rounds of financing, Alibaba added a small margin. In January 2015, Alibaba entered the market and invested about $550 million, gaining a 20.5% stake.

In January 6, 2016, since the media "Kai eight" exposing the suspected financing plan of the Baishi group, the plan shows that the current valuation of the Baishi group is valued at $2 billion 700 million, and Alibaba holds 27.43% of its largest shareholder.

In early September 2016, Baishi group announced that it had completed a new round of financing of a total of 760 million US dollars (about 5 billion 70 million yuan). The rookie network followed Alibaba as a new round of investors.

Although it is unclear Alibaba's seat in the board of directors of the Baishi group, there is no doubt that it has a very strong voice in the group.

2, 70 million investment starlight rush, it was founded in 2009, it was founded by Chen Ping, the chief executive of the home emergency dispatch company, and invested 70 million in Ali in March 2010.

It is reported that Alibaba invested 50 million yuan for the first time, with a 30% stake in starchen. After that, it increased its capital by 20 million yuan, with no more than 40% of its total holdings. It tried to invest in the logistics industry so that Alibaba could integrate the entire supply chain.

At the beginning of March 2012, the new star enterprise was plunged into an unprecedented crisis due to the confusion of affiliate system, and the loss of its executives. Finally, the 70 million investment of Alibaba was also wasted.

3, invest in Haier electric appliances, which means logistics in Japan. In December 9, 2013, Haier electric announced the strategic investment of Alibaba. The strategic cooperation between Alibaba and Haier electric appliances amounted to HK $2 billion 822 million, equivalent to 2 billion 213 million yuan.

Among them, Ali invested 1 billion 857 million HK dollars in Haier sun's logistics, and jointly established a joint venture company.

Ali gained 2% of Haier electric appliances and 9.9% of its daily sun.

Although the two sides have completed the paction within 3 days, the process is rather complicated.

According to analysts, first, in order to circumvent the approval process of the Ministry of Commerce, two is to circumvent the pre disclosure obligation of Hongkong's motherboard.

4, rookie stake in the card world. In May 5, 2014, Shanghai card world supply chain management Co., Ltd. officially announced: rookie Network Technology Co., Ltd. has officially become a shareholder in the world, becoming the second largest shareholder in the world.

Card world is a trading platform for small and medium-sized logistics enterprises to provide services.

Online information system is used to connect logistics demand entities, so that members can trade, settle, supervise and evaluate in the system, establish urban logistics nodes under the line, use social capacity to build national pportation network, support online pactions under offline network, and integrate products such as mobile APP, financial support, insurance claims, truck services, training support and so on.

5, Yunfeng fund 100 million yuan injection of full peak express in mid May 2014, Yunfeng fund hundreds of millions of yuan into full peak express, but did not disclose the specific amount and proportion of capital injection.

However, after the injection, the management of the company remained in a controlling position.

Yunfeng fund was founded in April 2010. It is a private equity fund founded by a successful entrepreneur and entrepreneur in China. Ma Yun, chairman of Alibaba's board of directors, is one of the founders of Yunfeng fund.

Although this entry is not Ma Yun's personal behavior, it can also be said that Ali's layout in the logistics field.

6, in May 14, 2015, Alibaba joined the Yunfeng fund to become a new shareholder, and acquired 17% of the shares.

After the completion of the acquisition, Ali will become a new shareholder of the express delivery company, of which the shareholding ratio of the dragon group is 51.18%, the largest shareholder. The actual controller will be changed to the actual controller Yu Weijiao and Zhang Xiaojuan.

With the introduction of Da Tong Yang, the equity structure of tanton has surfaced, and Ali venture and Yunfeng have entered the tact express in 2015, holding 11.09% and 6.43% respectively. Behind the scenes, Ma Yun has become the second largest shareholder after Mr Yu Weijiao.

7, Yunfeng reinvestment trunk line logistics in mid August 2015, the trunk logistics O2O platform was fully announced to get hundreds of millions of yuan C round financing of Yunfeng's Yunfeng fund, and the logistics capital war continued from the same city and crowdsourcing to the main line, and the trend of burning more and more prosperous.

Shanghai fine Information Consulting Co., Ltd. was founded in August 2013, founder Zhang Hui.

It is a free mobile phone distribution platform developed on the basis of mobile Internet technology. It provides efficient vehicle handling and distribution tools for highway pportation and logistics industry, and provides comprehensive information and paction services for vehicle owners and owners.

although

It has been stressed that Ali does not express logistics, but through its layout in this area, it can be seen clearly that Ali is to integrate social resources, integrate the third party capacity of the society into rookie platforms, and achieve rapid and efficient operation through the big data social collaboration platform, which can also save a series of drawbacks of self built logistics, so as to offset the advantage of Jingdong in terms of speed.

But think carefully, Ma Yun's layout in the field of express logistics is not only "simple" to deal with "Jingdong" so simple, compared with the logistics of foreign e-commerce enterprises, China has obvious backwardness, and only joint symbiosis is the most likely hope to catch up. Ali may also be Amazon, in order to enhance international competitiveness.