On Saturday, The Shoe Industry Bought Two American Women'S Websites To Seek Spanformation.

Recently listed in Shenzhen footwear industry company Saturday The spanformation is quite attractive, with a total price of 370 million yuan for the acquisition of the two women's websites of the American CBSi media group's OnlyLady women and boudoir net, planning to create the IP ecological circle of the fashion industry and the express train for the economic development of the net red.

The shoe Limited by Share Ltd headquarters on Saturday is located in Foshan, Guangdong. brand The image store has 1200 brands, including ST&SAT, FBL, FBL, SAFIYA, Sophia, MOOFFY, Rizzo and other brands, acting as Italy brand Baldinin, Killah and so on. In March this year, the name of the company changed from "Foshan shoe Limited by Share Ltd" on Saturday to "Limited by Share Ltd on Saturday". Analysts believe that Saturday's renaming is intended to weaken the main business of the footwear industry and pave the way for diversified spanformation.

In the announcement of August, on Saturday, the footwear industry acquired the OnlyLady women's parent company, Beijing fashion Fxxx 80% stake, and acquired 77 million stake in Beijing's shihin 70% stake by 77 million yuan by issuing shares and paying cash. The two companies were mainly engaged in the vertical launching of the Internet fashion media business. The acquisition plan said that the shoe industry could quickly enter the female fashion information platform and accelerate the strategic spanformation through the spanaction on Saturday.

In the environment of weaker sales of women's shoes, industry competition intensified. On Saturday, the shoe industry continued to adjust its channel structure, resulting in sustained decline in revenue. In the first half of 2016, the footwear industry on Saturday included 709 million yuan, down 16.09% from the same period last year, and the net profit of its parent company dropped 25.41% to 20 million 150 thousand yuan. In order to speed up the development strategy of creating a fashionable IP ecosystem, the footwear industry earlier established a joint venture with Guangzhou's Cci Capital Ltd and Xinyu Chuang Jia investment management partnership to set up Beijing's Beijing industry fund.

It is noteworthy that the two websites acquired by the shoe industry on Saturday are also undergoing spanformation. "OnlyLady is actually the first fashionable female website to make the net red model in China. Many of its earlier businesses were promoted by beauty brokers and brokers. A OnlyLady employee who left the office said "fashion headlines". Based on the hot trend of domestic live broadcast and the outbreak of Internet Celebrities, Beijing fashion pioneer has set up the OnlyLady fashion self media alliance. With the help of the media resources, star resources and fashion resources, we will conduct online content marketing, video live streaming and offline activities.

CBSi Media Group acquired OnlyLady women's ambition in 2008, and bought poster nets and girlfriends network in 2011. However, since 2015, the CBSi media group has been divestiing its website assets. The former president of China CBSi and vice president of the world, Wang Lu, also left office that year. According to people familiar with the matter, CBSi's three female fashion website matrix earned about 150 million in 2013, but with the rapid development of social media and the rise of fashion from the media, the advertising revenue of these women's vertical websites has been continuously carved up.

On Saturday, the footwear industry pointed out that the main competitors of Onlylady women's and Kimiss's girlfriends network include Beijing's Kai Ming Fashion Network Technology Co., Ltd. YOKA, Ruili network, Pacific women's net, etc. On Saturday, the footwear industry emphasized that if fashion vogue and Beijing Shixin can not adapt to the market changes of the future fashion media industry in the future industry competition, they can not accurately grasp the development trend of fashion media, and are faced with the danger of the continuous loss of Internet users.

With the increasing popularity of mobile Internet in China, the role of mobile terminals in the PC terminal has been speeded up. Insiders pointed out that Onlylady women's ambition and Kimiss girlfriends network are facing more than just their competitors. The advertising budget of fashion and luxury goods industry such as beauty, clothing, watches and so on is constantly shifting to social media and fashion media. This makes traditional women's vertical website business face serious tests. In addition, Onlylady women's ambition and the spanformation of girlfriends network also need continuous financial support from listed companies.

According to the public audit report, OnlyLady women's network reached 46 million at the end of 2014, with a total operating income of 82 million and a net profit of about 7000000. By the end of 2015, total assets amounted to 49 million, total operating income was 86 million, and net profit was 3 million 300 thousand.