Traditional Manufacturing Industry Is Looking For New Ways To Develop. Is This Road Going To Work?

Recently, at 918 Internet celebrity Supply chain exchanges will learn that there are many manufacturing industry We are working closely with the net red team to create our own brand.

　　 Shanghai Jay Ying Industrial Co., Ltd. (hereinafter referred to as Jay Ying), director of sales, said that after the exchange meeting, he was working with the net red team to discuss the cooperation and create a new brand. The main purpose was to match the fans of the existing internet fans and cultivate the high-end users in the future.

It is understood that Jie Ying Industry in September this year to turn to create its own brand, for high-end users. At present, the net red fans are generally younger in age, and the consumption level is limited, which is inconsistent with the previous high-end users. Therefore, we should consider building a brand oriented to the low and middle end users with net red, and gradually train these low and middle end users, such as age growth and income growth, and then develop into high-end users.

The general manager of the Qingdao golden wheat Agel Ecommerce Ltd (hereinafter referred to as the golden wheat grain) said that cooperation with net red mainly chose the mode of supply. Brands use their own children's brand KingBarley, and styles can be jointly developed. Golden wheat is responsible for front-end production and back-end logistics, marketing by network red and its team. If net red and its team want to make their own brand, golden grain also consider making OEM for them, but this demand for the quantity of products.

Then, with the net red economy cooperation to build its own brand, where is the difficulty?

The general manager of Jin wheat grain pointed out that from the mass production of single production to the small amount of personalized production, many workers were unwilling, on the one hand, they were limited by the salary system linked to the salary and production quantity of workers. On the other hand, workers were accustomed to making simple uniform clothing according to plan, and not accustomed to producing small quantities of goods according to market demand. At present, the gold grain produces two production lines as trial plots, specializing in the production of small quantities of goods for high-end groups.

At the same time, a network of red brokers responsible person also said that after the goods suppliers to provide products are very weak, resulting in net red shop can not get new products, and finally fans repeat purchase rate is low. At present, we are talking about cooperation with suppliers to create new brands together.

It is reported that with China's raw material prices, labor costs, the RMB exchange rate three factors, the pressure on China's OEM business surge. China's manufacturing industry has begun to explore new ways to play the Internet, seek opportunities for transformation and embark on the road to building its own brand.