UGG's New Sandals Are Really Ugly.

The most intuitive contradiction between UGG and Teva two brands is that when you wear a pair of wool sandals on bare feet in autumn and winter, it is hard to keep warm without a pair of thick socks. But we all know that wearing is basically a human taboo, at least from the existing shoe type it can hardly be seen as beautiful.

The similarities between UGG and Teva are also very logical: they all come from the same parent brand Deckers, which specializes in outdoor footwear.

UGG and Teva are facing a dilemma, that is, the seasonal attributes of core products are very strong, and they are increasingly unable to keep up with the trend.

From past experience, they are probably trying to create the next "exploding money". This cooperation series also adopts a fashionable fashion, but the result is puzzling. This time not only gave up the good-looking design, but also lost the function.

UGG, the main snow boots in the US, announced recently that

The brand Teva has launched a series of "plush sandals", which can be worn in autumn and winter.

Once launched, it triggered a massive Tucao called "the ugliest shoes in the world".

The series of ordinary sandals is sold for $175, the high tube version sells for 225 dollars, and the price is directly driven to a pair of original price Yeezy Boost, but shoes themselves cannot be taken into account.

In the face of the tide of bad reviews, UGG responded to the official Twitter: "You" re welcome, world..

The similarities between Teva and the Deckers are also very logical: they all come from the same parent company, which specializes in outdoor shoes and clothing brands.

The most intuitive contradiction between the two brand names is that when you wear a pair of wool sandals on bare feet in autumn and winter, it is hard to keep warm without a pair of thick socks. But we all know that wearing is basically a taboo of human beings. At least from the existing shoe type, it is hard to get a good view.

Teva relies on selling sports sandals, and its core products are sports shoes.

And the comfort and comfort of sandals is the choice of many outdoor sports people.

But in recent years, some leisure sandals (Original Series) of Teva have been appearing frequently in fashion show, and have launched a joint name with New York Opening Ceremony, Danish Han Kjobenhavn, and so on.

However, this popularity is more like an accident, and Original shoes usually sell at a low price of only 50 dollars and a pair of dollars. The shoes that provide the main profits are still very outdoors.

As the two largest brand of Deckers's revenue, the cooperation between UGG and Teva seems to be a remedial measure for the parent company's continuous losses over the past year.

In the first quarter of Deckers 2017, the first quarter results showed that sales of all brands had dropped by two digits, due to the lack of orders in the global wholesale business. Overall sales fell 18.4% from 2 billion 140 million euros in the same period last year, of which UGG declined 19.8% and Teva decreased 17.3%, while the Group Chairman and chief executive officer Angel Martinez did not seem to be aware of the real core of the problem.