UA Launched A Series Of High-End Clothing Brands In New York Fashion Week.

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(UA) in New York

Zhou launched a series of high-end clothing brands and aimed at millennial customers.

UA released this summer as NBA star Corey to create all white and cumbersome shoes, then became a laughing stock of sports fans and taste people, and the new brand UAS (Under Armour Sportswear) jointly created by famous designer Preuss (Ben Pruess) and Tim Coppens will be a sharp weapon to pull back this city.

The company said that the UAS series of clothing was targeted at the group called "ambitious millennials". Consumers of this group may be willing to drop 199 dollars to buy 1 woolen trousers or 1500 dollar windbreaker.

Although the UA Chengjun later than Nike Ju, Edida and other well-known competitors, in recent years, rapidly emerging, widely known sweating by football, basketball and other athletes love.

UA saw $3 billion 960 million in revenue last year, reaching 1/10 of Nike Ju, the leader of sports apparel.

Analysts said that if UA wants to maintain its recent two digit growth, it must break through the status quo.

Prof said that the UAS series of fashion sports style, although the opponent in New York fashion week to the street breeze, but UAS chose to wear pants, shirts and coats to build a young professional style on the east coast, locking from street wear to professional consumers.

Morgan Stanley analyst Sol (Jay Sole) said that UA can be regarded as the "marketing cost" in the recent fashion of the fashion dress series. With the announcement of the company's expansion plan for the Karl department store (Kohls), the new series will help to get rid of the image of the Chinese brand.

Molloy, chief financial officer of UA, said at the retail seminar that the UAS series is a long-term plan which will take several years to cultivate.