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    Topshop Launches "First Buy And Buy" Project To Cope With Weak Performance

    2016/9/14 17:14:00 36

    TopshopE-Commerce BusinessApparel Retailers.

    Topshop is a fast fashion brand, the largest in Britain.

    Clothing retailer

    Arcadia group.

    Recently,

    Topshop

    The parent company Arcadia Group Ltd. announced that it will join the financial technology service company Klarna to launch the "Buy Now, Pay Later" project. Consumers can enjoy the interest free payment business within three months under the Arcadia Group Ltd.'s e-commerce platform shopping.

    It is reported that the plan will cover all Arcadia Group Ltd.'s Topshop, Dorothy Perkins, Miss Selfridge, and Burton all brand business platform, which is mainly aimed at the millennial generation with poor financial and financial management capabilities.

    At present, Topshop and parent Arcadia Group Ltd. of the high street brand industry are both in a predicament. Under the pressure of fierce competition and economic downturn, Arcadia Group Ltd. Ltd. recorded a 5.5% profit growth in the 2015 fiscal year ending August 29, 2015, but profits mainly contributed to the sale of loss department store BHS, which is now causing trouble to Arcadia Group Ltd. and founder Philip Green.

    Philip Green once again became a public enemy in Britain, and was under investigation by Congress to commit a black box operation.

    Sales of Arcadia Group Ltd. 2015 were rather weak in the financial year of the year when fish and eggs were recorded for profit growth.

    The group's total sales in fiscal 2015 totaled 2 billion 69 million 300 thousand pounds, up 1.8% from the previous year's 2 billion 32 million.

    During the period, the group's overall sales in the same store recorded a 0.7% decline, of which retail sales in the same store in the United Kingdom dropped by 0.9% compared to the same period last year, while in the 10 week of the 2016 new financial year ending in the 2015 fiscal year to the end of November 2015, the group's overall sales decline further expanded to 2.3%.

    Under sluggish sales, Arcadia Group Ltd. in fiscal year 2015.

    E-commerce business

    It recorded a 23.9% growth and excellent performance. Therefore, Arcadia Group Ltd. launched the Buy Now Pay Later project to continue to stimulate the growth of the business.

    The company did not disclose the current proportion of electricity supplier business, but at present, the majority of the public retail business company's electricity supplier target share is 20%.

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