1-8, The Growth Of China's Clothing And Footwear Industry Is In Good Condition.

According to the data released by the National Bureau of Statistics today, in 2016 1-8, the retail sales of clothing shoes and hats and needle textiles reached 882 billion 700 million yuan, up 7.2% from the same period last year. In August, the retail sales of clothing shoes and hats and needle textiles reached 100 billion 200 million yuan, an increase of 6.2% over the same period last year.

China's consumer market has entered the era of stock competition. Whether it is from product preferences or customer base, consumption is concentrated in the middle end (middle products and middle class). Family oriented consumer groups are more willing to pay for services and convenience to pay for quality. The younger group represented by 85- 90 is increasingly small and personalized.

Frequent exchanges at home and abroad.

The penetration has greatly narrowed the distance between domestic consumers and the global consumer market, prompting domestic consumers to become increasingly mature and picky. Only by actively innovating the channels, positioning, products, marketing and services to adapt to consumers, and constantly providing more than expected experience, can organic market share continue to improve.

According to the overall data, the total retail sales of social consumer goods increased by 10.6% in August compared with the previous year, and the former value was 10.2%, up 0.4 percentage points. In August, the CPI downward trend did not affect the overall trend.

However, in the industry view, domestic consumption data is still maintaining a mild downward trend, and domestic demand is less stimulating for consumption, and the growth rate of retail sales of consumer goods is also hard to show signs of continuous rebound.

In the view of Shi Hongmei, the future development of domestic clothing brand enterprises also needs to be based.

And adjustment: (1) the low-priced city based market brand clothing enterprises will have the opportunity to enhance the market share by continuously meeting the needs of consumers in the low line market.

(2) integrate overseas high-quality brand resources through continuous mergers and acquisitions, and have the opportunity to achieve rapid expansion of the target clothing brand enterprises in the domestic market.

(3) to meet the personalized needs of 85- 90 consumers through emerging channels such as e-commerce, micro commerce, live broadcast and so on. The clothing brand will continue to focus on the layout of emerging industry chain in the future.

Shi Hongmei said that at this stage, due to the majority of domestic traditions

The supply side can not keep up with the changes in the demand of the main consumer groups, making a large number of demands replaced by imported goods, international brands and niche brands. The traditional local consumer goods companies are indeed facing a dilemma of continuous downturn. On the other hand, with the increasing number of local consumer goods companies making up the short board through resource grafting (Overseas Merger and acquisition brand resources, online and offline channel expansion, product update iteration, and better understanding of the management team succession of young consumers), combined with the continuous innovation of online and offline ants, the local clothing brand enterprises have a better understanding and recognition of domestic consumers, especially young ones, and will have a chance to undergo a gradual upgrading process in the future. Enterprise in