Textile And Garment Enterprises Go Out To The Home Of Hai Lan To Expand Their Stores In Six Southeast Asian Countries

With the local Textile and garment enterprises With the acceleration of the process of going out and the acceleration of opening up of capital market, overseas business is expected to become a new growth point for the revenue of textile and apparel listed companies.

The local men's giant giant Hai Lan's home recently announced that Future Ltd plans to expand some pilot stores in Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Malay, India and other countries). The European and American markets are mainly developed through the acquisition of brands. The company hopes to acquire more mature foreign markets, but the newly established brands in China can help them develop rapidly through their own channel resources. In terms of acquisition, the company has taken a cautious attitude and the relevant targets are still in contact. The category is concentrated on light luxury women's clothing, popular children's wear and sports and leisure.

In this interview, reporters learned that for the extension of Hai Lan's home, the industry believes that there is a larger space to operate. In terms of acquisition, it also helps the Hai Lan family to improve the layout of products and channels. Reporters read the report of Hai Lan's home also found that, as of June 30, 2016, the total number of stores in Hai Lan's home has reached 4642, of which 3889 are "Hai Lan's home", 468 are "Ai Ju rabbit", and 285 are "Bai Yi Shun". The stores are mainly concentrated in the central, South, southwest and North China regions of mainland China.

Reporters have previously reported that according to Xu Qinghua, the manager of Hai Lan's home, Mr. Hai Lan's inventory problem is not large, and supply chain management will be more flexible. Although a quarterly inventory of 9 billion is relatively large, the risk is in a controllable state. Xu Qinghua has revealed that at present, 50% of Hai Lan's home stock can be digested by Bai Yi Shun, and Bai Yi Shun plans to increase to 300 stores in 2016. It is estimated that the 2016 autumn winter cover rate will be mentioned in less than 10% last year. 15%-20% hopes to reach 30%-40% in the future, and the supply chain will be more flexible. In addition, Hai Lan's home also actively approached dealers in Southeast Asia to digest the tail cargo.

An industry insider here in an interview with reporters said: "the expansion of overseas market planning can be understood, but Hai Lan home in the first half of the mid day newspaper released soon put forward in Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Malay, India and other countries) to expand a number of pilot stores do not exclude billions of dollars worth of inventory related."

Is the home of Hai Lan going to borrow or expand? overseas market The large-scale clearance of inventory is not yet known, but the industry has given a positive evaluation of its "going out" approach. Reporters here also learned that with the acceleration of the process of going out of the local textile and garment enterprises and the acceleration of the opening up of the capital market, overseas business is expected to become a new growth point for the revenue of textile and apparel listed companies. Li Jie, an analyst with Everbright Securities, said that under the trend of low market demand and escalation of consumption at home and abroad, overseas M & A is an effective way to solve the bottleneck of the development of China's textile and garment industry.

Guoxin Securities researcher Zhu Yuan also said that the brand differentiation of Hai Lan's home is very important whether it is acquisition or going abroad to expand overseas markets. It can be embodied in many aspects such as superior products, channels, target groups and market positioning. The more obvious the brand difference is, the better the complementarity is, the more the scale increment is needed.

Aforementioned Everbright Securities analyst Li Jie pointed out that foreign enterprises have scarce brand resources, advanced core technology and management concepts, and mature market channels. Through mergers and acquisitions, domestic enterprises can not only make use of their brand influence, expand the international sales market, but also ease the problem of overcapacity and solve the problem of industrial transformation and upgrading. At present, the RMB is relatively strong and foreign valuations are low. It is expected that with the internationalization of RMB and the flow of resources will become more frequent and convenient in the future, the overseas mergers and acquisitions of domestic textile and garment enterprises will show an accelerating trend.

Reporters also learned from Hai Lan's home that in the first half of this year, Hai Lan's home opened 372 stores, including 2 new stores in its own stores, 477 new stores and 107 stores. Provincial capital cities and better economic prefecture level cities have more shops, and cities at the county level are encrypted. More stores opened in the first half of the year, mainly due to the number of stores closed last year. The company started to open new stores in November last year, leading to the early opening of stores this year. The pace of opening stores will slow down in the second half of the year. It is estimated that the three quarter is the owner of Hai Lan. brand There are about 100 stores open, and more than 500 shops are open in the whole year.

In terms of shopping center stores, in 2015, Hai Lan's new home opened 10 stores, covering an area of 100-200 square meters. It is estimated that annual sales can reach 10 million yuan. It is expected to add nearly 50 stores to Wanda this year. Wanda will provide a very competitive location for the company.

In terms of endogenous growth, flat efficiency and single store sales have a small digit growth compared with last year.