Data: China'S Online Retail B2C Market, The Scale Of Clothing Pactions Amounted To 208 Billion 900 Million Yuan.

China in the second quarter

3C appliances category is showing a long-term growth momentum.

Recently, the media reported that the quarterly monitoring report of China's online retail B2C market in the second quarter of 2016 shows that in the two quarter of 2016, the scale of clothing pactions in China's online retail B2C market reached 208 billion 900 million yuan, an increase of 44.7% over the same period last year.

Online apparel market

In addition to 3C appliances, the report announced that the scale of clothing pactions in China's B2C market reached 208 billion 900 million yuan, an increase of 44.7% over the same period last year.

The two quarter is spring and summer clothing season changing season, plus the "4. 19", "5 20", "6 18" big business promotion season, the online clothing market overall growth.

In terms of market competition pattern, Tmall still maintained the lead in 77.1% market share, Jingdong ranked 9.5% in second, vip.com ranked third in 8.2%.

According to the report analysis, as China's consumer market continues to escalate, consumers are targeting

The increasingly personalized preferences and diversified demands of products continue to highlight. Consumers' online shopping clothes are no longer just attracted by cheap explosive money, but more concerned about quality and brand.

At the same time, due to the global economic slowdown, the Chinese market has been seen as an important growth area for clothing products, and more overseas luxury brands have entered the Chinese market.

In addition, domestic users' expectations for shopping experience are still rising. From the front-end supply chain, clothing brands need to accelerate the rapid response to small orders, so as to achieve the trend of efficient and flexible production.

From the perspective of sales in the back-end market, the electronic business platform has been increasingly respected through the innovation of operation mode and marketing mode, expanding the display scene of clothing, clothing and other non-standard goods, and gradually cutting into the operation mode of community operation and fans from the traditional traffic operation mode.

3C appliances category

The report shows that in the two quarter, the growth rate of 3C household appliances category decreased significantly, but due to the stimulation of 4, 18, and 6. 18 major 3C sales promotion activities, the online trading scale of 3C household appliances continued to grow.

From the perspective of market structure, Jingdong occupies a dominant position in the 3C appliance category online market, with a share of 46.3%, a Tmall market share of 39.6%, suning.com in third place, and a market share of 7.3%.

Analysys Analysys believes that in the new era, online retailing has experienced the growth stage of "flow" as the entry and "cost performance" as the entry, and entered the stage of development with the entry of "new demand" as the entry stage.

In order to make a breakthrough in the scale of 3C trading, businesses have begun to pay more attention to improving services.

Customized to achieve diversified and personalized consumer demand.