High-End Women'S Shoes Brand, O2O Mode To Help Xiangcheng Li Ying To Success.

As China's traditional light industry manufacturing industry, it has experienced more than ten years of prosperity and development.

Now, under the new normal background of China's economy, China's footwear industry is facing severe market pressure.

Some experts pointed out that although the overall consumption of China's footwear market is still upward, the overall growth is weak.

There is even a rare negative growth phenomenon.

Many footwear enterprises have said that the shoe business is becoming more and more difficult to do now. The flow of people in the shop is less than a year, but the manufacturing cost is higher every year.

Faced with the industry dilemma, how should footwear enterprises break through?

The answer is actually very simple. Entities can embrace the Internet to gain market opportunities in pformation and upgrading.

If you want to embrace the Internet, you will have to mention the O2O model that is now very hot.

The 020 mode, also called the offline business model, refers to the online marketing online purchase or reservation (reservation) with the operating and offline consumption under the moving line.

For footwear enterprises and some garment enterprises, the use of

It can push messages from offline stores to Internet users by discounting, providing information and service reservations, so that they can be converted to their offline customers.

Taking advantage of the dual layout under the online and offline business, the entity business breaks through the geographical constraints and achieves a strategic breakthrough in the traditional management dilemma.

With the further development of China's Internet industry, the 020 mode has become the winning magic weapon for small and medium-sized garment enterprises to win the favor of the market.

And large online

Different enterprises, small and medium-sized footwear enterprises are the most lack of offline experience places and services, relying on the offline platform of the entity store, consumers can buy the goods online online to mention the perfect experience. If the company has a better idea, it can hire specialized personnel to visit the customer.

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The online platform can expand traffic through online exchange business, and gather a large number of loyal customer groups on the network, so that the business market of enterprises has been unprecedentedly opened up.

Footwear enterprises have set up their own 020 platforms to realize interactive connection between online and offline, which has become a new trend of development.

Among the many footwear enterprises, XICLIY/ Xiangcheng Liying is particularly evident in the Internet convergence. The director of Xiangcheng Li Ying said that the pformation of footwear enterprises needs to have Internet thinking. The brand choice of Xiangcheng Liyan leather shoes is based on the O2O mode to enter the market.

Relying on the advanced online platform advantages and offline quality shop, Xiangcheng Li Ying has won the market and won the reputation of the industry.

In 2013, Xiangcheng Li Ying successfully entered Taobao's best brand library.

In 2014, the first real store in Xiangcheng Liyuan was opened in Xiamen, with its elegant, graceful and graceful shoes. The sweet and sensitive footwear brand has won a large number of fans on the online and offline business of Xiangcheng Liying. In 2015, Xiangcheng LV women shoes entered Changsha, Dongguan, Zhuzhou and many other shopping malls supermarkets, and the company's business also entered a fast lane of good development.

In the face of the current trend of China's sales revenue growth continuing to decline, it is the winning way for many footwear enterprises to follow the trend of market development and actively embrace the development of the Internet industry.

In the "big exam" facing the pformation of China's footwear market, who can use the mature 020 mode, who can achieve the precise layout of the online and offline, who will win the opportunity of enterprise development.