XTEP Will Take The "3+" Strategy As A Fundamental Effort To Enhance Its Core Competitiveness.

An agreement was reached in July 15, 2016 with Mr. Nicholas Tse, the spokesperson (hereinafter referred to as "Mr. Xie").

Accordingly, Mr. Xie will pay HK $4.5 per share to subscribe for all 5000000 new shares issued by the company, which is 13.1% higher than the closing price of HK $3.98 per share in July 15, 2016.

After completing the subscription, Mr. Xie will hold about 0.23% of the group's issued shares.

The income of HK $22500000 will be used as a

The development is mainly for XTEP.

Sports products related to Mr. Xie.

This agreement can enhance long-term cooperation between the two sides, especially in product development and marketing.

Mr. Xie is a famous entertainer in Greater China and Mr. Xie has become the spokesman of XTEP brand for more than ten years.

Ding Shuibo, chairman and chief executive officer of XTEP international, said that Nicholas Tse was welcome to participate in the operation and publicity of the company through shares.

He also said that XTEP will launch a series of products related to Nicholas Tse in the second half of this year. It is believed that new products are expected to generate revenue after listing and enhance the brand exposure of the group.

Of course, it does not rule out that Nicholas Tse really is optimistic about the development prospects of XTEP. He believes that the stock price of the company is obviously undervalued, and that the future is likely to rise sharply, so that it is willing to "lose its head".

However, for these two statements, XTEP and Nicholas Tse failed to comment.

In recent years, running is rapidly spreading in the direction of a national movement. The number and variety of exploding people are refreshing our recognition of this traditional movement.

XTEP's "core racing running shoes", as XTEP's intelligent running shoes specializing in marathon sports, has made the majority of runners feel the brand's youthful and dynamic status in the "smart + sports" brand new sports experience, focusing on technology and ingenuity in quality.

"All core racing shoes", because of the design of micro chip, opened the intelligent management of running training span.

XTEP announced its 2016 interim results today (August 22nd), with net profit rising by 10.6% to 380 million yuan per annualized year.

2016 is a year to consolidate internal resources and continue to develop in the direction of sports and fashion brands.

Running is still a group focused sport category, and football has become the second focus in accordance with the policy's promotion of football on campus.

We continue to optimize brand, product and retail management, adjust the focus of development of resources and business units, and make XTEP further advance to the preferred brand of runners, and help to improve profitability and consolidate our advantage in winning the same industry.

XTEP has already developed a product development plan that will continue to grow in the second half of 2017. It will continue to take the strategy of "3+ +", "sports +" and "Internet +" as its foundation, and strive to enhance its core competitiveness and create XTEP's first choice for runners.