This Month, AOKANG Shoe Company

In August 6th, when Rio Olympic Games opened,

Three new homes opened in Changsha

Exclusive shop.

It is reported that AOKANG international since August 8th last year, "marriage" in the United States.

Since the campaign brand Skech has opened 88 Skech stores in China.

This is AOKANG's 1st Anniversary report card in the field of sports.

In August 8th, AOKANG's 28 birthday celebration and fashion show new product promotion conference was held at Wenzhou TV station.

It is reported that since August 8th last year, AOKANG began to formally announce its entry into the field of sports shoes after the marriage of the American fashion movement, Cage, and launched the first batch of fashion sports series shoes that were independently developed and produced. This marks an important breakthrough in AOKANG's development and production process.

AOKANG launched the first fashion sports shoes series in August 8th, the Eighth National Fitness Day in China. It was AOKANG's birthday gift for the national consumers.

On August 18th, the net profit of AOKANG footwear belonging to shareholders of listed companies was 212 million yuan in the first half of the year, compared with 218 million yuan in the same period last year, down 3.06% compared with the same period last year, and the operating income was 1 billion 602 million yuan, which was 1 billion 627 million yuan in the same period last year, down 1.51% from the same period last year.

AOKANG footwear industry said that with the rapid development of shopping centers, e-commerce and other new formats, the retail channel pattern has undergone significant changes. The total retail sales of consumer goods nationwide has increased from 10.7% in 2015 to 10.3% in the first half of 2016. In the face of severe external environment and market changes, the company proposes to introduce "excellent footwear ecosystem" as a medium and long-term strategic development goal, adopt the "evergreen brand + Fashion platform" mode, and implement brand strategy, business strategy, channel strategy, retail strategy and supply chain strategy, so as to enhance the comprehensive competitiveness.

On August 22nd, AOKANG's operating income and net profit in the first half of 2016 decreased by 1.51% and 3.06% compared with the first half of 2016. Net profit after deducting non profits decreased by 2.50% compared with the same period last year. In the second quarter, the operating income and net profit of single quarter decreased by 9.13% and 9.61% compared with that of the previous quarter.

The decline in sales of independent stores (group stores) and group buying orders has led to a downward pressure on retail sales.

The decline in domestic production cost leads to a sharp decrease of OEM in foreign trade by 78.21%.

Online sales increased by 41.44% over the same period last year, maintaining rapid growth.