The Rise Of Internet + Clothing, Transformation Of Jiangsu Textile And Garment Enterprises

　　 The rise of electricity providers, total transaction volume surged 25%

Of the 10 townships in Changshu, 8 are "Chinese textile industry characteristics towns". Lu Jianda, director of the Changshu clothing City Management Committee, said that the city has more than 3500 garment and apparel production enterprises, and the textile and garment industry employs about 500000 people and has more than 13000 brands. Among them, 11 well-known trademarks in China, 9 famous brands in China, 44 famous trademarks at the provincial level or above, and 70% in brand direct sales. In addition, Changshu also has the largest country in the country. clothing The professional wholesale market, Changshu clothing city, has a daily average flow of 300 thousand people in the peak season, and the daily capital flow exceeds 2 billion yuan. It has become the first professional market in China.

"2015-2016 textile and clothing e-commerce development report" shows that in 2015 Textile and garment business The total volume of transactions has reached 3 trillion and 700 billion yuan, an increase of 25% over the same period last year. Li Lijie, director of apparel online in Changshu, seems to have entered the era of "Internet plus clothing". Development adjustment and opportunity coexist. Online retailers The traditional marketing mode restricts the development of small and medium-sized enterprises. The lack of Internet talents, the difficulty of self built platform, the high cost of using the platform, the difficulty of choosing suitable channels and implementing investment strategies. This requires the establishment of an e-commerce service alliance through government guidance. Online retailers Cost, speed up the upgrading. "

　　 Clothing + Internet is challenge and opportunity.

The development of e-commerce brings great pressure to traditional enterprises, but at the same time, it brings great turnaround. General manager of Changshu Hollywood Trade Development Co., Ltd., Xu Zhaokui, said the Internet is giving traditional models. clothing While enterprises are threatening, new opportunities are also emerging: "the consumption pattern has changed, which has brought great challenges to our service mode and operation mode. For example, traditional concepts are hard to change, new teams are hard to form, and channels, promotion and competition environment have changed. Sometimes they even do not know who their competitors are behind the network. But this threat is equal to everyone. Who can embrace it quicker? Internet Development will be faster. Practice internal skills. Clothing + Internet It means "good product + good marketing".

How should garment enterprises embrace the Internet? Focus technology brings the one-stop integrated procurement service platform, "Zhuo Zhuo purchasing cloud platform", to provide the whole process and personalized service for enterprises. Enterprises can independently distribute inquiry information on the platform, negotiate price on line, and achieve standardization, informatization, intensive and intelligent procurement. The general manager of the company, Xia Yu, for example, has more than 50 4S stores in a car group, and purchases are self governed. The procurement cost is uncontrollable. After the use of the platform, a special group purchasing center has been set up to achieve centralized procurement. All 4S stores need to be purchased and approved online, and the large number of scattered suppliers will be reduced to enhance the quality of suppliers, which will save 20% of the annual procurement cost. " Electronic Commerce It involves the electronization, networking and informationalization of all links in the traditional industries, and the application of e-commerce in production links, such as purchasing information management and marketing links, will bring new changes to enterprises.

　　 Build a platform to help enterprises break through the bottleneck of development

Ye Feihu, director of Limited by Share Ltd, Suning cloud group, believes that on the one hand, traditional enterprises need to respond to the new trend of the rapid development of the Internet and achieve new breakthroughs. On the other hand, from the perspective of traditional enterprises themselves, they are constrained by the existing resources and modes, and every joint of production, management and sales is facing a bottleneck. The popularity of e-commerce services can help traditional enterprises to break through these barriers.

Since last year, 10 enterprises in the province jointly organized by the provincial Commission for letters and commissions have held. Online retailers The series of activities of the provincial city and the provincial capital line enables traditional enterprises to directly and directly access to high-quality e-commerce services, such as Suning's Su Ningyun electricity supplier service, the procurement of e-commerce services focused on technology, and so on, and enterprises can realize the transformation of enterprises' business at lower cost through the preferential policies of activities. Zhang Xing, director of the Information Promotion Department of the provincial Commission for information technology, said that for traditional enterprises, they are involved in Electronic Commerce The key is to be yourself, use the network platform to do what you are good at, make up for the original short board. Enterprises need to formulate strategies and goals for e-commerce according to their specific circumstances, and walk out of the road of characteristic e-commerce.

It is understood that enterprises Online retailers This year, our province will guide more than 40 thousand large scale enterprises in the province to integrate into the key business platform ecosystem, focusing on creating 30 industry B2B platforms, cultivating 20 commodity trading platforms, and promoting hundreds of industry specific platforms in the fields of equipment manufacturing, metallurgy, chemical industry and textiles. At the same time, we will guide the industry B2B platform to provide free Internet sales, supply chain optimization and customized services for the whole province.