Nike CEO Mark Parker: The Brand Effect Is Extremely Strong In China.

Since 2006, Mark Parker (Mark Parker) has been appointed.

Since its CEO, sales have doubled to $32 billion.

In 2016, he was appointed chairman of the company and took over the post of Nike co founder Phil Nate (Phil Knight).

In October 14, 2015, reporters interviewed Parke, and Parke talked about Nike's market performance and looked forward to its presence in China.

Prospects for development.

Nike CEO Mark Parker (Mark Parker):

Exclusive interview with Nike CEO Mark Parker Nike

Q: Reporter

A: Mark Parker

Q: let's talk about it from a global perspective. Nike is reducing the market share of sportswear.

But looking at China, the growth is very impressive, but we are not optimistic about Chinese consumers. Do you think business growth has slowed down?

A: No, the Nike brand is very appealing in China.

The market situation is very beneficial to us, the enthusiasm of people's sports is high, so that we can realize the digital interconnection of mobile terminals, which is very beneficial to our digital platform.

We have done very well in this field, and the Nike has laid a solid foundation for China's development in the past few years.

Consumers want quality products and reliable brands, and they all think Nike is doing very well, so we hope that we already have innovative ways.

Our work is to lay the foundation for the next few years, so that Nike can perform better in China in the future.

Q: many consumers love Nike's premium brand. Will you sell some of your subordinate brands, such as Hurley?

A: I think our strength is our diversity: different brands, categories, gender, price points and channels.

We have a series of premium brands and excellent brands. Jordan and CONVERSE, Hurley also have great potential. Of course Nike is a good brand.

The potential of CONVERSE and Jordan is that they will be far ahead of their current position, so we are very excited to mention this at today's investor conference.

Q: let's talk about Jordan's expansion plan. Jordan has an idol status. There are 30 AIR JORDAN. Are there any basketball series and ladies' products?

A: we do have women products now. Jordan's products are diverse.

The training series must be expanded, and the running series is also suitable for expansion. Jordan will also sponsor the uniforms of University of Michigan football team.

Jordan is now involved in various sports fields and will also increase his sponsorship to Michigan.

Jordan is an excellent brand, a change to the current situation dominated by sports, men and the US market.

This is an opportunity for consumers to make more choices on the brand.

We must be careful to ensure that we are not in the wrong direction. There are many opportunities ahead of Jordan.

Q: you mentioned University of Michigan, you seem to have no tradition of sponsoring the school team, but you have sponsored 169 million dollars for it.

Are you just because of the current competition? Some brands have pushed up the price of products and match their value. Last night I interviewed little Thomas Brady, and I asked him what he thought of Nike's sponsorship of University of Michigan. He said, "this decision is awful!"

A: there are many good qualities in the sports market. Nike and University of Michigan are inextricably linked.

This is not only a good opportunity for us to bring Nike and Jordan, the best products to the Michigan school team, but also to raise people's awareness of the school project.

Athletes want Nike and want the strength of the brand. Jordan is also very attractive to the athletes and can be the first team to wear Jordan's uniform. They are very proud.

So we are very excited to sponsor University of Michigan.

Q: are you ready to start the price war for the sponsoring school team and the competitors? I interviewed Kevin Durant last year. You need to sponsor a lot of money for the Michigan school team. This is astronomical. Have you ever worried about it? It's sky high. You've never had so much money!

A: we are very competitive and want to cooperate with the best teams and athletes.

I am proud that our contractual relationship with athletes is something we only admire.

We are well aware of its premium, which is only related to how we deal with these assets.

This is not a preemption of real estate, nor an expansion of products. We need to see this relationship and pform it into creativity, which is very exciting for us.