Shanghai'S Physical Retail Format Accelerated To Reduce The Number Of Department Stores To Two Digits.

In the first half of this year, the total retail sales of social consumer goods in Shanghai amounted to 524 billion 700 million yuan, an increase of 7.6%, down 0.6 percentage points from the same period last year.

With the slowdown of social retail sales, there are still many bright spots in the business of the city. The growth rate of convenience stores and specialty stores reached 10.5% and 15.2% respectively, and the average growth rate of 8 suburban communities increased by 10.5%, significantly higher than that of the whole city.

Retail sales of consumer goods in the first half of this year showed that convenience stores and specialty stores in the city.

Standard supermarkets.

The 6 major formats of the hypermarket are further differentiated. The growth rate of convenience stores is 10.5%, professional stores are 15.2%, and shopping centers are 3.7%, all better than last year.

The analysis shows that the accelerated import of 4G communications and smart appliances will stimulate the upgrading of mobile phones, household appliances and other equipment, and the start-up of a new bull market for gold investment and consumption, and "

"And so on, stimulated the sales growth of professional stores such as 3C, household appliances, cultural and office supplies, gold jewelry, mother and infant, and at the same time, the consumption of services such as food and entertainment continued to grow, and promoted the shopping center to" eat again "and" see (movies) again "from the" wandering to eat ".

Unfortunately, sales in department stores, standard supermarkets and hypermarkets in the first half of this year continued to decline, down 11.8%, 3.3% and 5.1% respectively. Fortunately, the decline in standard supermarkets and hypermarkets was narrowed. Only the decline in department stores reached two digits, and the situation was not optimistic.

From the regional perspective, in the first half of this year, the performance of urban and suburban, city level business district and urban business circle in the total retail sales of the community is also different.

The average retail sales of 8 suburban communities increased by 10.5%, while Minhang, Jiading, Jinshan, Chongming and Fengxian grew by more than 10%.

Retail sales in Pudong maintained a stable growth rate of 7.8%.

The average growth rate of the 7 central urban areas (except Pudong) is only 3.8%. The growth rate of Changning alone is better than that of the whole city.

The retail sales of the 12 municipal business circles decreased by 1.2%. However, the new Hongqiao Tianshan and central North adjustment and pformation achieved remarkable results, which increased by 10.9% and 15.9% respectively, while the retail sales in the 8 urban areas increased by 12.6%. The growth rate of new business circles in Changfeng, Royal Bridge, North central and other central regions increased by more than 30%. The 9 suburban business circles remained stable, 7.8% growth, and the growth rate of Jinshan new city and Songjiang Metro reached 62.2% and 24.7% respectively.

The scale of online retailing continues to expand and become a "steady pressure valve" for the growth of social retail sales.

In the first half of this year, online retail sales of physical commodities increased 129 billion 800 million yuan, an increase of 33.5%, equivalent to 24.7% of total retail sales of social consumer goods, an increase of 4.6% over the same period last year.

Among them, O2O sales, which satisfy community residents' "seven things to open up", have become a highlight in the field of online shopping. The service centers such as agriculture, industry, commerce, Jingdong, 1 stores, and Shun Feng have set up service centers in the community to provide convenience services such as online shopping consultation, shopping guide, trial and custom purchase, door to door distribution, etc. the intelligent Mini farm mode represented by automatic selling vegetables and online ordering stores has been developing rapidly, reaching 783, and service consumption continues to develop rapidly. In the first half of this year, service online pactions amounted to 113 billion 200 million yuan, a significant increase of 37.4%.