LVMH Refutes Rumors That It Will Never Sell Its Marc Jacobs Brand.

　　 LVMH The group Tuesday refuted [pic]'s rumour that the Marc Jacobs was sold, after which the group decided to sell the DKNY parent company DKI to the G-III clothing group at a price of 650 million US dollars. According to the results released by LVMH group, the loss of the two brands of Marc Jacobs and DKNY in the first six months of this year occupied the group. fashion and Leatherwear A large proportion of the product sector.

Citigroup analyst Thomas Chauvet said earlier that LVMH group sold DKNY for the first time in ten years to sell fashion brand assets, which means that the group will continue to sell its poorly performing brands, and Marc Jacobs is likely to be the next brand to be sold.

Jean-Jacques Guiony, chief financial officer of LVMH group, denied the rumors of Marc Jacobs stalemate on Tuesday. He stressed that Marc Jacobs will not be sold. Although it is not easy to operate, it believes that the long-term value of the brand will continue to develop.

As part of an ambitious growth plan for Marc Jacobs, the company decided to close the modern style of Marc by Marc Jacobs to the main brand Marc Jacobs, but the performance has not improved since then. Jean-Jacques Guiony said the Berluti brand was another drag on the group's performance in the first half of the year, though its losses were somewhat lower.

In 2013, designer Marc Jacobs left LV and devoted herself to her brand. At that time, she had heard that the brand plan was IPO. Last June, according to WWD's news, the development of Marc Jacobs business was at a low ebb, and a series of posts in Marc Jacobs were being adjusted, including public relations, marketing, and activity organization.

Bernard Arnault, chairman of the board of directors of LVMH group, said in an interview with WWD that the first step of the brand is to have a place in the market and then improve the market plan, which requires the retail team, investment and more products to invest. These steps are already in progress and may be completed in two to three years.