This Year'S 31St Degree Overseas Business Will Significantly Improve.

Sponsorship of the Olympic Games can be promoted.

Popularity, speed up overseas layout, incremental revenue can be thickened, and international and diversified.

Upgrading can enhance competitiveness in China.

31st degree recently released two quarter operating performance data show that by the urban planning and pformation, and the impact of heavy rain on the street shops in the south, by the end of the two quarter of 2016, the 361 degree main brand store sales grew 7%, compared to 7.2% in the first quarter of 2016.

In the two quarter of 2016, the sales of children's clothing brands in the 361 quarter increased by 7.3%, compared to 7.5% in the first quarter of 2016.

The 361 month main brand and 361 degree children's brand channel inventory turnover months are all about 4.2 months.

In the two quarter of 2016, the 361 main brand opened 261 stores, closing 510 stores, and 6853 stores as of June 30, 2016.

In the two quarter of 2016, the 361 point children's wear brand sales outlets decreased by 55 to 2416.

Analyst Hong Xueyu said that the growth of same store sales of 361 degree main brand and children's wear brand has been on the decline for the 4 consecutive quarter since the 3 quarter of 2015, mainly due to the slow growth of China's economy and the increasing base. The closure of shops in the two quarter of 2016 was partly caused by heavy rain in southern China, which seriously damaged the shops on the street. It is expected that the income growth in the first half of 2016 is slightly lower than expected, mainly due to the same store sales growth and the decrease in the number of stores in the first half of 2016.

However, taking into account the upcoming Olympic Games coming in August and the strong support of government policies for China's sports industry, Hong Xue Yu believes that the decline in the growth of same store sales in the second half of 2016 will be stabilized.

In addition, it is expected that the company's overseas business will improve significantly in 2016, mainly because the 361 degree has doubled the number of sales outlets in Brazil to prepare for the Olympic Games.

Reporters also learned that as an official sponsor of the Rio Olympic and Paralympic Games in Brazil, the 361 degree overseas expansion accelerated. By the end of the first quarter of 2016, the company has achieved satisfactory results in expanding overseas sales outlets: the United States already has 151, Brazil has 839 (100% growth over the end of 2015), and Europe has 34.

361, promote brand through grassroots activities such as fitness center, running club and personal trainer, and set up a wholly-owned R & D design company. Sensation, KgM2, Spire, Shield and Omni-Fit for overseas running shoes are recommended by runner world.

According to the insiders, the 361 degree sponsorship of the Olympic Games can enhance brand awareness, speed up overseas layout, increase the income of the incremental market, and enhance the competitiveness of the domestic market by international and diversified product upgrading.

31st degree ("company") is one of China's leading sports apparel brands, positioned in the mass market consumer, and has maintained very rapid growth in the past 12 years.

In 2014, 360 degrees began to develop overseas businesses, and stores in the United States, Brazil and Europe.

As of December 31, 2015, the revenue of 31st degree business income reached 4 billion 458 million yuan, achieving a net profit of 517 million yuan.