British Department Store Selfridges Opens Up New Concept Retail Space

This Monday, Britain's most famous Department store Selfridges has just opened a new concept retail space called TheDesigner Studio. In the third floor shop of the flagship store in Oxford street, all the items are not pressed. brand No division is allowed. Men and women wear Display.

"In the past 20 years, the brand has great decisive factors in the layout of retail space, and now is the era of buyers." Sebastian Manes, director of purchasing and sales at Selfridges, said, "this concept store will not be made in the form of boutique, which is not related to the brand, mainly to highlight the designer's work and some fresh things."

The design of the space of 17 thousand and 200 square feet is mainly inspired by contemporary art, designed by Anna Lomax, Gary Card and Patternity, which have been working with Selfridges for a long time, to express the concept of "connecting fashion, contemporary art, music and culture". The The Designer Studio center is a T-shirt shop, and there are 6 retail outlets with artistic temperament.

Now, the brands of The Designer Studio are JWAnderson, Vetements, Christopher Kane, Marni, Joseph, Maison Margiela, Margiela, Joseph, Maison, and so on. In the end, there will be 60 international brands, 22 of which are new Selfridges brands.

In addition, consumers can enjoy music selected by designers when they shop. Selfridges requires every resident brand to provide a music list to create a "soundtrack" for the space. In order to make the design keep pace with consumer habits, the TheDesignerStudio fitting room also added self timer tips.

In addition to selling products without selling brands, The Designer Studio will also follow the concept of "no gender sale" promoted by Agenderretailproject projects launched in March last year with third storey shops. The sale includes clothing, footwear, design and so on, in order to "initiate a discussion on gender issues in the retail sector". Selfridges changed the human models in the window, and disguised the human models in an asexual manner.

"We are passionate about sex free fashion, and we want to break the boundaries of sex." Sebastian Manes explains another feature of this space.

Of course, The Designer Studio will also focus on local designers in London.

By October, when the The Designer Studio is completed in the second phase, there will be a boutique specially designed for the London brand Christopher Kane, Joseph and J.W.Anderson. At the same time, we will display the works of jewelry designer GraceWalesBonner, who won the LVMHPrize prize, and the garments designed by Turkey designer DilaraFindikoglu.

The opening of The Designer Studio marks the completion of the innovation and transformation of Selfridges Street flagship store in Oxford. The transformation of the third tier space also includes theDenim, Body and Contemporary Studios, as well as an accessory hall that will be completed in 2018. In order to transform the whole third levels of space, Selfridges invested a total of US $400 million.