Japanese Textile Enterprises Have Been Making Great Efforts To China In Recent Years.

In International

Japanese textile companies, famous for their quality and details, have been making great efforts to China in recent years.

In a recently held fabric exhibition, the Japanese pavilion has been very aggressive.

Brand,

Scramble for it.

"China has always been a market for Japanese brands to compete, but although the growth rate of China's GDP is slowing down, its market capacity is huge and still has unlimited potential."

Kimura Itsuko, director of Osaka Second Sales Department, said.

Double run fabric

1, expand China's market share.

In recent years, influenced by the downturn of the macroeconomic trend, the complaints about the decline in performance of fabric enterprises are endless, and many brands are dying.

But through on-site observation and interviews, it is found that Japanese fabric companies are now enjoying the same life in China.

At a recent fabric exhibition, the Japanese pavilion is full of popularity.

"Overall, fabric sales are still in a more severe period, but sales in the Chinese market are growing against the trend, which has increased by more than 10% compared to the same period last year, and the profit has also exceeded the previous years."

Chan Hai Quan (Shanghai) Trading Co., Ltd., responsible for the sales department, Hai Siqi told reporters that today, China's clothing brand has more and more strong acceptance of Japanese fabrics.

Some brands have stepped out of the stage of paying attention to price alone and entering the era of quality and function.

Over the past two years, the growth of the company's high unit price merchandise has been particularly notable, which has stimulated the company's performance.

Yagi Corporation has been stationed in China since 2005.

"We are very optimistic about the Chinese market. In recent years, the Chinese market has been improving faster than we can imagine. We have gradually pferred the fabric production to China to achieve localized production and localization sales."

Kobayashi Kenichi, the company's responsible person, said.

"Last year, sales and profits of the company increased.

Among them, the cooperation with the Chinese women's clothing brand has made outstanding contributions to the performance.

In the market downturn, we will continue to expand the sales of women's clothing and men's fabrics in China.

Last year, Japan accounted for 75% of its sales and 25% of China's sales.

This year, Japanese sales accounted for 60% and China's sales accounted for 40%.

Takiken Taro, general manager of Longding textile (Shanghai) said.

2, subtle and subtle in line with Asian aesthetics.

Why did Japanese fabrics sell so smoothly in China? Reporters threw this problem to many Chinese buyers.

Zhu Lin, marketing manager of Hongkong Yi Xi international apparel company, said that in recent years, every time they took part in the exhibition, they would focus on the fabric products brought by the Japanese pavilion.

"Most domestic fabric companies are making more efforts in flower design, but many fabric companies may prefer to sell to Europe and America fast fashion brands such as H&M and ZARA. The designers hired are basically inclined to the style of European and American design, which is slightly exaggerated.

The fabric developed by many Japanese manufacturers combines traditional patterns with modern technology. The products are very delicate, subtle, delicate and soft, and are more suitable for Asian brands.

"I used to think that Japanese fabrics had better workmanship and better texture, but their fashion sense was poor.

But now its fashion sense is stronger and stronger, and it accords with our aesthetic taste.

Pan Xiaojun, director of marketing center of sina technology Textile Co., Ltd.

"Japanese fabrics are of stable quality, good color fastness, small chromatic aberration, and strong fiber development capability. They fully consider the practical performance and are very suitable for making children's clothing."

QIMOO children's wear designer yingzi said that due to the large volume of Japanese fabrics and long delivery time, she could only be deterred, but now the quantity has been reduced and the delivery time has also been reduced. Therefore, she incorporated Japanese fabric companies into their own procurement plans.

3, shorten the cycle to catch up with China speed.

As the designer said, the reporters found that many Japanese fabric traders are quietly changing their sales strategies, and have launched slogans of "small batch spot supply", changing the large-scale order production for Chinese customers to a spot reserve sales system with small batch and fast delivery.

"This model can not only meet the rapid production of small batch and batch production of Chinese garment enterprises, but also help enterprises change their research and development methods and harvest more Chinese customers.

Now the order quantity of the company has been reduced to 200 meters, and if the quantity is not set up, the unit price per meter will be increased by 2 yuan.

Kimura Itsuko said.

"In recent years, department stores as the main sales channels of garment enterprises have reduced orders and shorter delivery times.

Under such circumstances, it is imperative to speed up the production cycle and change the management strategy.

Takiken Taro said, in addition, the company has put more emphasis on the research and development of new products, and has explored the function of the end products by re developing new patterns and materials.

"In the past, Japanese fabrics were usually 3000 m, and the delivery time was 10 days ~15 days.

But now we have specially visited Chinese customers, listened to their needs, and made improvements with the production cycle of Chinese customers, from planning and development, raw material procurement, production and management to achieve small batch and quick delivery.

Hai Lai Shi said that small batch rapid production is one of the key policies of Future Ltd.

"In the past, there was a shortage of business opportunities due to the lack of production schedule, so we will continue to expand the scale of fabric production and prepare more reserves for hot fabric."

Hai Lai Shi also revealed that in order to increase the number of customers, the company is studying the establishment of third sales outlets outside Shanghai and Beijing. The location is located in Guangzhou or Shenzhen, thus establishing a complete customer system from North China to Southern China.