"DDY New Cut" Hand In Hand Wedding Industry To Carry Out Cross-Border Integration

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Against this background, the consumption demand of men's clothing market is increasingly fragmented and diversified, and garment customization is an inevitable market trend.

In July 21st, the Shanghai international wedding photography equipment exhibition opened in Shanghai New International Expo Center. The first dress of the advanced clothing custom brand "DDY new cut" was unveiled.

The reporter learned that the "DDY brand" brand is the advanced clothing custom brand made by the original COVERSTORY team in China.

COVERSTOR was founded in London, England, and entered the Chinese market in 2008. It is famous for its high quality and absolute demand for shirts. It has served many influential people in business and politics.

The new brand crossover test water wedding dress industry will also become the crossover vane of men's clothing market.

At the DDY new exhibition hall, the reporters saw that the staff were too busy to give answers to the exhibitors.

"These exhibitors are all customers, managers and CEOs from all over the country. They are attracted by the styles, colors and fabrics of DDY. They are interested in joining the exhibition. As our first exhibitor, our brand has great confidence in the cross border wedding industry market."

Yang Zi, President of Shanghai new network technology Co., Ltd., told reporters.

Yang told reporters that the wedding industry itself is a fashionable industry, and DDY plates to design your dream.

This DDY participates in the exhibition, and also wants to cooperate with the bridal industry through cross-border customization in the garment industry.

Look at DDY's clothing and concept, whether it can share a resource with the wedding dress industry and maximize the utilization of resources.

The wedding dress industry is only the first step in promotion. Next, DDY will also join in the whole country.

At the exhibition site, the reporter also interviewed Mr. Ye Junming, chairman of Shanghai new cutting Network Technology Co., Ltd.

Reporter: ye Dong, Hello, DDY new brand, as a senior clothing and custom brand made by COVERSTORY original team in China, has just launched the market. What is its competitive advantage?

Ye Junming: our brand, first of all, is a custom-made brand, which is different from the traditional clothing, personalized customization, volume customization. Secondly, the difference between the customized brand and the customized brand is our industry's 4 customization. Combining intelligence with advanced customization, we develop the pattern of E, tailor APP and intelligent mobile store. The costume customization is based on the six steps of the gentleman's image, according to the color, style customization, portrait positioning, international etiquette training, thematic theme and other member activities. We are a three-dimensional omni directional hosting service.

Starting from this year, from the top handmade private brand of COVERSTORY to the advanced customization DDY, we used the old team to create a new brand, and moved the Six Gentlemen of the COVERSTORY into the customer experience.

Let customers not only buy our clothes, but also get professional services of image planning.

Reporter: just mentioned the industry 4, how is it reflected in the customization?

Ye Junming: our industry 4 is flexible manufacturing 4, not pure industrial manufacturing, it is the combination of handicrafts and industry, because only hand suits, sleeves, collar and so on, can be breathed, from manual to 4 pition, people-oriented personalization 4 is my understanding of the industry 4.

For example, this year's newly launched e, the tailor APP, is to make non professional people professional and let customers choose when they are painting.

Reporter: what is the product price orientation?

Ye Junming: our price is fixed at 4000 to 10000 yuan.

Reporter: Thank you for accepting our interview.