Guo Yi Ran Tian: Is Independent Designer Really "Independent"?

She was very happy to talk with her, perhaps the girl's self refreshing character after 90, or the maturity and thought that she showed beyond her peers. Although her debut was very short, in April of this year, she picked up "2016 autumn and winter Shanghai".

"The new strength Award", she is Guo Yi Ran Tian, an optimistic and open-minded independence.

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Q: reporter

A: YIRANTIAN designer Guo Yi Ran Tian

A: This is the real name.

Parents feel that their lives only live once, but do not want their children's names to be the same as others.

A: I was surprised to learn about the award. At that time, I was just playing the edition. After I learned about the award process and the judges of the awards, I felt very happy that I was encouraged by myself, and it was a big affirmation.

I think independent designers should be encouraged. This is the establishment of confidence in any new design.

Mr. Fan Mingtao, assistant general manager of China Xintiandi

Yirantian designer Guo Yi Ran Tian awarded the 2016 autumn winter Shanghai fashion week new strength award.

A: actually, someone has asked me a similar question before. Now, the designers of the cutting-edge designers actually seem to be plain sailing. In fact, they are decided by the fashion mode. You design, publish and order the next season.

If you don't have any negative news, such as gossip and plagiarism.

Basically, it will look good.

Because behind this, we only present the order and order meeting, and then look at your sales volume. But behind this, every designer will experience the problems of factories, fabrics, supply channels, the loss of staff in the studio, and the prevention of infringement.

From my graduation to the present, I have met with great difficulties. It is not that everyone looks so smooth. But I can only say that I am optimistic and very optimistic.

When you have help, you are grateful. When you are not helping, you digest it yourself.

There will also be many opportunities around me. I can grasp as much as I can, and I will know what fate is.

When I first went abroad, I was also very confused.

There are many unknowns about costume design and even how to make fashion designers. Aesthetics has not been trained to a certain height, and it can only be constantly run in and run in.

Maybe English is my strong point. When I came abroad, I became a "learning tyrant" in other people's eyes. I spent most of my time researching and designing hard to compete with myself.

At school, the design was negated by the instructor, who was too young to come back and burst into tears.

But when you cross that ridge, you can go up the stairs again.

Later, I read graduate students in order to find the direction and help me, and let me see a more comprehensive self.

I had some experience in going to a big name company, and this was the decision I made after that.

It happened that at that time, Liang found me, and I thought it was a good opportunity.

Then there was the first series. When I came back, I released 14 works of autumn and winter series, and I got a lot of recognition, and then I started selling.

But the 15 spring and summer series encountered a low price, and it was not very ideal. I also asked the authority of the surrounding area. Sometimes, art and Commerce wanted to find a balance point. The two must make good concessions and concession, but this is not to abandon their original intention, but to let them constantly debug to a good direction. At the same time, it is also clear that their personality is not so fast to achieve certain goals. Step by step will be more suitable for me.

Now I think that the setbacks and good times at that time will have a good inspiration for the future road.

YIRANTIAN2014AW works released

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Q: in recent years, the position of independent designers in China has been improving. Many brands have been increasing independently under the banner of independent designers. What do you think of this phenomenon and whether it will have an impact on the development of your brand?

A: I read an article in the first paragraph that the independent designers are not really independent because the production, supply and sale all depend on others, so independent designers are not independent at all.

It can only be said that independent designers have their own independent ideas, which is correct.

Nowadays, designers who start their own businesses all have the courage to express their ideas and have confidence in their learning.

But it is also inevitable that there are birds in the forest. Of course, this may not be appropriate. But so many people in China dare to show their opinions, and design is a very subjective thing.

Being recognized as a design work is one thing. Whether it can be recognized by the market or long term development is another matter of brand, and it depends on how you want to develop.

Personally, I think design should be gifted, but talent is still important for design and aesthetics.

At the same time, experience is also important for designers, which will make you recognize yourself and be more stable.

Every season you know yourself differently, and more and more young independent designers weigh the trade-off between design and brand. I think every season has a new understanding of myself and a new understanding of life, so the new season's work will inevitably be different from that of last season.

But if it's a brand, it will be gardening, picking up the dross, trimming and adjusting to market demand.

So the brand can persist until the end, and it must be related to its accumulated experience and experience.

Q: we know that many designers have the hobby of collecting fabrics. I heard that your requirements for fabrics are very high.

A: Yes, as I did at the very beginning, many fabrics came back from London, so the price at that time was more expensive.

Later, I found that this is not a permanent solution. While ensuring the texture, it can also meet the needs of my consumer groups, and gradually make some adjustments, so the general price is in the range of 1000-5000 yuan.

I think it is really good things to see out, the big card may be the value of the brand itself, that is, we think it is such a price, and the designer brand itself is not less creative and conquering, and more needs the support and encouragement of the market.

In addition to the comfort and uniqueness of fabrics, most of the fabrics are imported from Japan. The development rate is very high, and the selection is high.

Looks like the same thing, but practice, dyeing, craft difference will be a lot worse, good things are good.

It does not mean that foreign things must be good, and there will be good materials in the country. This is not necessarily related to the price. I think the material for girls is still comfortable.

There are some neutral things in my design. I want girls to show their sexuality in this style.

For example, like a stiff motorcycle jacket, there is a sexy suspending shirt that interprets different flavors.

What my brand presents every season is my understanding of women at every stage.

Q: what do you think of plagiarism?

A: some time ago, I found that my earring design was counterfeited. At that time, I was particularly unhappy. You saw the style almost the same, but after looking at it, you could see that the material it used was really bad.

Later, some of them figured it out, not your customer group. People who bought imitation goods would not buy real products. The budget he might spend is like this, so I am relieved and there is no consumer loss.

For the protection of rights, now feel very helpless, China's national conditions are very difficult, you can only say that they are progresses more and more so that others can not imitate, or even imitation is just a imitation.

So the important thing is to find the right customer group, and long-term maintenance is the key.

PRESENTATION itself is a relatively new form of expression, and it is able to arrange the space you want to express by your own ideas, showing a more subjective performance.

So whether PRESENTATION is good or not, the display of the works is a propaganda for designers, and it will exert a subtle influence on the choice of buyers, so that they can choose you more quickly in many brands.

I think this combination is indispensable.

Q: what is the dress in private?

A: in addition to my own designs, I like to wear T-shirts, knitted jackets, baggy pants and sports shoes in private.

Recently we will also launch a new T-shirt series.

I think a simple and relaxed dress fits the theme of the summer.

Women like to dress casually and casually, but it is very difficult to be careful, which is what I see in design.

A: better development in business.

Next year, we may develop foreign markets.

The new products of the season will still be concentrated in the buyer's shop because the promotion in the buyer's shop will be stronger.

Jewelry and T-shirts will be sold on the Internet.