Sanlitun: Nearly Half Shop, Weekend Passenger Flow Scarce

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Core business circle, elegant show

Frequent pformation, after a previous pformation of less than one year, has now been empty nearly half of the business, dining areas are closed, while shopping malls also suspend foreign investment.

The first pformation after the departure from the wholesale market was not successful.

According to the survey, some of the existing merchants in Ya show will be evacuated in succession.

Nearly half of shops, weekend passenger flow scarce

Since its renovation in the second half of last year, Sanlitun Ya Su has been running the so-called "famous brand" at home and abroad, but its popularity has been greatly reduced.

At present, about half of the merchants have been withdrawn.

In the visit to ya show, the first floor of the main unknown brand shoes bag leather goods, has been removed shop 3/5, nearly 1 hours no shoppers shopping; 124 layers of clothing, are unknown brand clothing, different shops, clothing styles are mostly similar, the price between 100-600 yuan, four storey shop nearly half; three main business custom clothing, the average price of more than 1000 yuan, 1/3 shops have been vacant.

In the three floor of the shop, "Sally clothing" told the Beijing Commercial Daily reporter that "the mall has been upgraded to a shopping center, and its customers are much less than before. Our shop has opened for more than ten years, and has its own old customers. The business can still be maintained. Many other new stores have been withdrawn because of the small number of customers, but in another month we will have to withdraw, and we heard that the shopping malls will have to be renovated again."

The five floor of the shopping mall has been completely closed and impassable.

According to the staff, the five floor was originally catering area, only 3 months.

It was observed that at noon on the weekend, the overall traffic volume of the show was less than 50.

Compared with the deserted shopping malls, the parking lot is more popular.

The owner of the parking lot said that people who were shopping in the neighborhood and working would Park in the car park of Ya Su, and the parking lot was full every day.

Few of them can walk into the gate of Ya show.

It is understood that since its comprehensive upgrading in October last year, the company has built a shopping mall of 28 thousand square meters, which can accommodate about 100 shops.

In an introductory article published on Ya's official website, "Ya Su's positioning is light and extravagant. It mainly deals with luggage, brand fashion, high-end customization, life services, catering, etc. the one or two level is buyer's boutiques and designer brands."

Earlier, the elegant clothing business of the main clothing wholesaler was flourishing and had settled in thousands of shops.

Is it about to return?

An individual merchant of the four floor of Ya show said that the average monthly rent of the 20 square meter shop was 21 thousand yuan, and the shop decoration cost nearly 100 thousand yuan. Before the store registration cost nearly 100 thousand yuan, plus up to about 500 thousand yuan, the redecorating and renovation in November, coupled with very few passenger trips on weekdays, almost lost all.

"Redecorating, the more pformation, the less people."

She said so.

According to the analysis of the industry, it is a mature business atmosphere around the elegant show, which has a lot of pressure on the elegant pformation. Moreover, the company lacks the high positioning market experience. After the pformation, Ya Su needs time to adapt to the existing market environment and gradually integrate into the business circle.

Although it has been upgraded to a shopping mall, it has not upgraded according to the development trend of Sanlitun business circle. It has retained the original shops that are well managed, and has been attracting investment.

Guo Zengli, director of China shopping center industry information center, believes that the pace of development of the entire Sanlitun business district is slowing down.

Shopping centers at the early stage of development are difficult to locate successfully.

According to a layer of merchants, the company is currently consulting with existing merchants. Most of the shops are due to expire in mid November. After refurbishing, the 3-6 floors will operate catering. The one or two level plan is not yet clear, and some brand clothing may be introduced.

Beijing Commercial Daily reporter to verify the news to ya Qing merchants, the other side responded, "we do not have any specific investment plan, decoration completion time is also uncertain."

Hong Tao, director of the Economic Research Institute of Beijing Technology and Business University, said that the catering industry in Beijing has great vitality, and the shopping center has always introduced catering as the focus of development.

With the original clothing market as its predecessor and a certain passenger flow basis, it may be hoped that the restaurant cluster effect will make consumers reflux.

Upgrading in situ to grasp the characteristics of business circles

The pformation and upgrading of the wholesale market need to consider the location of the business district to relocate itself.

Lai Yang, Secretary General of the Beijing business economics society, said that the show had been upgraded, but the main store was an upgraded version of the wholesale market. Its appearance changed but its internal structure was still dominated by compact shops. It did not introduce new entertainment and consumption facilities. It was not in line with the development orientation and trend of Sanlitun business circle, and it was out of line with the young consumers in the business circle.

With the wholesale market in situ upgrading, after the big shoe city pformation of Yuxiu city business state is not ideal.

According to the analysis of the wholesale market, the upgrading of the wholesale market should be in line with the business circle.

To upgrade and upgrade the shopping malls, we should enrich the business format and optimize the environment, so as to reserve a place for the consumers' experience and rest.

Hong Tao believes that the pformation of the elegant shopping center needs to be featured in the future. To meet the needs of consumers, the combination of online and offline is a major trend. Business development should also attract consumers with modern technology or Internet activities.

Increasing the catering brand cluster is a common investment mode. Although the catering industry has strong competitiveness, the competition among the catering brands is constantly increasing and the performance pressure is high.

The overall trend of Beijing's commercial development policy is pformation, upgrading and relocation, but there are many uncertainties that will affect business development.

Guo Zengli said that Sanlitun has a large volume of traffic and distinctive business circle characteristics. "Chao" is the pronoun here. If the pformation of shopping center can grasp the "tide" and set up supporting services, it is effective to adjust the unit price appropriately.

At the same time, catering has a great dependence on the surrounding environment. Therefore, it is necessary to analyze and explore the whole business environment in Sanlitun, and plan the scale of catering based on the number of retail participants in the region.