What'S Strange About Gap'S Presence In Amazon?

Some people say that in order to maintain growth in performance, fast fashion brands only expand the number of categories and shops.

When the stores in the first tier cities are saturated, new stores can only be opened to the two or three tier cities.

The collective weakness of the three brands will almost push GAP into a dead end.

The group may consider entering Amazon Amazon to seek the hope of recovery.

You know, because

As the industry started earlier, the major apparel retailers in the United States basically have their own online channels. In order to avoid being passive, they have rejected Amazon's olive branch.

GAP's CEO said that from his point of view, it is impossible to ignore Amazon and other channels at present, and GAP has been considering opportunities outside traditional stores and other channels.

Perhaps, you don't understand, is it strange to enter Amazon?

This summer, GAP launched its store delivery service, which combined Tmall mall in China to implement a full channel strategy. The Gap brand Tmall flagship store joined 57 stores in 12 cities in mainland China.

During the activity, consumers will place their orders at the Tmall store flagship store of Gap brand, and the system will automatically help to choose the distribution from their nearest stores or delivery warehouses, effectively improving the efficiency of goods distribution.

Besides,

You can also check the stores nearby to see if there are any items they like, and try and buy them in person.

However, GAP's chief financial officer and Group executives agreed that the surge was due to a huge flow of people to shops in June, which further stimulated sales growth, especially in the case of

The surge in store traffic has led to an unexpected increase in the sales of the brand.

However, some people say that the Gap group has reduced the heavy inventory pressure by way of discounted sales, resulting in the company's gross profit margin falling to its lowest level in 2003. Excessive discount sales methods may lead consumers to no longer buy full price products, while Dan Yueye's performance in June does not mean that the group's performance has started to rebound.