It Is Imperative For H&M To Reduce Investment Budgetary Channels.

After several years of triumph, in June this year, H&M lowered its annual investment budget from 135-140 billion Swedish kronor to 125-130 billion Swedish kronor. Analysts speculate that this means that the burning of H&M has come to an end.

However,

He expressed the hope that the outside world should not be over interpreted: "this is only a financial adjustment in the middle of the year. H&M will still keep the pace of 10-15% opening up. Next year, the investment budget may also increase. Of course, we will ensure that it will not exceed the existing overall level."

In response to the challenge of burning money, he replied, "in the past three or four years,

Long term investment is indeed growing at a high speed.

But now it can be clearly seen that H&M is beginning to maintain a balance between the ideal business and investment.

In the future, efforts will continue to make investment levels more reasonable. "

Integration of online and offline resources, the specific performance is: online order, to store pick up, store online return and sweep code purchase.

Among them, online ordering and picking up goods are still being tested; store online returns have entered 10 countries and are ready for further promotion; scan code purchase has covered all online markets.

In addition, H&M is still exploring.

Distribution mode and last mile solution.

In addition, H&M also revealed that the company's efforts initially showed results.

"We have invested a lot in the Internet before, and now the returns are beginning to show up, so it will not be as radical as it was at the beginning, and it is now in a stage of gradual development."

Obviously, the ambition of H&M is not limited to the number of cloth shops. What it wants to do is brand O2O.

CEO announced that the number of stores has reached a certain level in the latest earnings report, and the following goal is to upgrade channels.