Pacific Department Store Huaihai Shop Lease Expires Soon?

Pacific Department Store

Some floors of Huaihai store are cold and clear.

Last weekend, the news of "the expiration of the lease on the Huaihai store in the Pacific Department Store" was triggered by the Internet.

Due to the expiration of the lease in 2017, the issue of staying and staying at the Huaihai store in the Pacific Department is still in the discussion stage.

The news of the withdrawal is true.

How to make this happen

The commercial landmark of a party is a difficult and long subject.

Shop assistant:

Cattle are not very good at explaining problems.

Yesterday afternoon, the reporter came to the Huaihai store of the Pacific department store.

The biggest impression is the lack of familiar brands.

The fashionable Hall of the 4 floor, which was supposed to be more popular, was covered with spray painted cloth, and the 2 floor atrium that had ever been sold for a large discount was empty. The six floor of the "2 purchase of Italy origin purchase" appeared to be somewhat depressed. The half of the facade was cleared, and the central location only placed several rows of special pull rod boxes. In one corner, the two or three rows of clothes hangers were placed, and the clothes were cleared for sale.

Although it was the white collar break time at noon, individual customers stayed at the counter, and there were few enthusiastic salesmen to greet them. B1 shop clerk of a sports brand simply sat in the fitting room, playing with cellphones.

A small number of shop assistants said that because of the expiration of the lease of the shopping mall next year, they did have the intention to withdraw their cabinets. The staff of Zhou Dafu gold ornaments on the first floor clearly stated: "next month, when our lease expires, we leave."

She recalled: "in fact, business here was good two or three years ago. This year is really not good. You see, a cattle is not there. It can explain the problem."

Consumers:

Compare, go to a better shopping mall.

Miss Luo is a white-collar worker who works in the South seat of Hongkong square, which is connected with the Pacific department store. She has not changed jobs since graduation. She has been on the Pacific Ocean for 5 years, and now she sees the gloomy shopping malls. Miss Luo is also sighing: "when you read and meet with your classmates, you can pick up the Pacific department store sign that comes out of South Huangpi Road 2. After work, you feel very happy around here.

According to Miss Luo, she and her colleagues would go around for lunch after lunch.

Large scale department stores, which are suitable for environment and satisfy consumer desires, are naturally the first choice. "We go up and go on layer by layer, and when we do activities, we all know for the first time.

I also had several credit cards when I met with discount sales. At that time, there was always a sale on the 2 floor and B2 level.

By contrast, K11 has become the new favorite of nearby white-collar workers: "better environment, better shopping experience, more choices of restaurants, and naturally go to the other side."

Reporters saw that in the Pacific department store, there was only one tea restaurant in addition to B2's fast food, dessert and juice stores, and a white-collar cafeteria originally opened in B2 has been shut down for rectification, with messy tables and chairs stacked in front of the dark door.

On the other side of Huaihailu Road, K11 shopping malls B1, B2, 3 and 4 floors are the gathering place of gourmet businesses, rich in category, elegant in environment, and many targeted catering choices.

"Weight loss colleagues always come to eat salad packages, feel low and healthy, finish eating, then go to B1, 1 floor stroll, sometimes B3 will also have exhibitions, today the B1 atrium has brand activities, the staff are wearing kimono bathrobes on the scene."

Miss Luo said that when a store has lost its advantages in price, brand, environment and characteristics, "it's better to go jogging and online shopping on the treadmill."

Market:

Is still under discussion, September clear

This store, which many people remember and love, but the current situation is somewhat embarrassed, will the market really disappear?

It is understood that Huaihailu Road Pacific department store opened in 1997, the lease is 20 years, and will expire next year.

In fact, as early as the beginning of last year, there was a discussion about whether the Pacific department store would be evacuated from Huaihailu Road. At that time, the head of Shanghai Xintiandi commercial company, the property owner of the Pacific department store, said in an interview with the media that it intends to withdraw the commercial area of the zero sale area in Ruian square after its lease expires and operate on its own, and "may not consider the tenants of department stores in the future. It is estimated that the main trend is to set up the theme oriented shopping arcade."

Yesterday, the head of the Pacific Department Store Planning Department said in an interview with reporters that at present, only the brand adjustment inside the shopping mall is carried out. "How to handle the lease after the expiration of the lease is still in the negotiation stage. Whether successful or not, there will be a clear answer in September."

When asked whether there will be changes in the two stores in Xuhui District and Jingan District in the Pacific department store, the person in charge is sure to say that it will not be affected, but will also actively pform to provide customers with different shopping experience environment.

{page_break}

[expert opinion]

It is not difficult to think of an innovation, but always take the lead.

Over the past year, discussions on the adjustment and pformation of major business circles in Shanghai have not ceased.

Although the Xujiahui Pacific Digital Plaza has been demolished in the first half of this year in two phases, the long queue in front of Muji flagship store on the Huaihai Road, the top slide of Paris Pujian shop and the circle of friends have also impressed the consumers.

Recently, the first eight hundred partners began to carry out the pformation without ceasing business, and increased the proportion of catering, entertainment, service and leisure facilities from 25% to 30%. The "Princess College" for children to build immersive fantasy experience entered Zhengda square. During the May 1 period, the Altman exhibition of the new world Dadu department store and the opening of the acorn Republic of Mei Luo city also attracted a large number of fans.

In the face of increasing pressure on physical stores, how to learn from each other's weaknesses and how to plan and take the next step is no doubt a challenging problem.

Professor Qi Xiaozhai, President of Shanghai Institute of business economics, said that the adjustment is not in step. It should be constantly improved and innovating constantly. "Pacific department store has been a leader in terms of economic structure and so on, but it has not done much recently. At present, although the lease is due to be a problem, business ideas need to be adjusted, and the retail and fast fashion market is oversupplied."

Qi Xiaozhai said that Huaihailu Road, as a commercial street, is different from other large commercial centers. There are many shops along the street, and consumers who want to attract consumers need more distinctive and distinctive places. "There are slides and ferris wheels in the playground, but there are bright spots in the shopping mall. It is common to raise pigs and grow vegetables in suburbs. Moving to the city center is a topic, though it is a small and very detailed change, but it has strong attraction for consumers.

It's the most important thing to think of an innovation that is easy to innovate, to keep improving and to take the lead.