Shops Do Not Dare To Upgrade The Ji'nan Dongmen Clothing City. How Long Can It Last?

The two floor of Dongmen garment city has been completely vacant.

In the old Dongmen business circle, the two floor of Dongmen clothing city has been vacant.

With the upgrading of Ji'nan's old city, more and more shopping malls are upgrading and upgrading. Before the upgrade, operators are also very entangled: no transformation, poor facilities, transformation, fear of loss of human resources and loss of past business. In the old East Gate Business District of Ji'nan, the old old east gate is small. commodity market Dongmen garment city on the east side has done a good job through the popularity of the small commodity market. Now, the small commodity market has been upgraded. Clothing City But it looks the same, but its operation is not the same.

No one!

Under the shabby shed, more than 2/3 shops are idle.

Recently, the reporter came to Dongmen clothing city on the south side of Dongguan Street. The old old Dongmen small commodity market has been renovated, the old site has become a parking lot, and the new old East Gate million remittresses have been renovated.

"This kind of greenhouse market has sprang up in the 90s of last century." Lao Zhang, a businessman here, said that at that time, the market of Kou Kou, the west market and the old Dongmen small commodity market were all like this.

In general, the old market, due to years of accumulation of popularity, many merchants, but in this clothing city, the two floor shops are all idle, the first floor of the shops most of the inside has also been idle. According to the property conservative estimate, shops above 2/3 are idle.

　 Want to invest?

"Half the rent and a negotiable deposit" can hardly work.

When the shops are idle, the management signs out the signs for rent, and expands the business format: no longer just clothing, daily commodities, hardware tools, small commodities, small household appliances, labor insurance supplies, bedding, office stationery and so on. "When the popularity is high, we can still choose one. So many shops are idle now. It's good to rent out. " Responsible person Mr. Liu said.

In addition to expanding the leasing business, rental prices have also dropped significantly. "We have 4 yuan per square metre per day. If the area of the lease is large, we can discuss it again." Mr. Liu said that the rent of the surrounding shops is more than 8 yuan per square meter per day, and there is a public stall.

As for the deposit, Dongmen clothing city is 500 yuan per square meter, and it can be discussed again. Besides, there is no property management fee. "The price is really tempting." Mr. Song, who works on the first floor of the old east gate, said that the area of his shop is only more than 10 square meters, the rent per year is 31 thousand yuan, equivalent to 8 yuan a day, and there are more than 2000 yuan of property fee each year.

"I haven't seen how many new businesses have come in for such a long time." Mr. Zhang, a businessman here, said that the greenhouse market has no air conditioning in summer, no heating in winter, and is increasingly backward in the modern society that pays attention to the shopping environment.

Grilled one:

The surrounding market has been transformed 3 times, and it has not seized the opportunity.

In the view of Mr. Song, history has given many opportunities to Dongmen clothing city, but it has not been seized.

In 2013, the old Dongmen small commodity market was upgraded and all merchants moved out to look for business sites. At this time, not far away, the Yafu small commodity market seized the opportunity and made a fire; but the next Dongmen clothing city was sticking to its clothing format.

In 2014, after the upgrading of the old Dongmen cargo exchange test business, the first floor is accessories, nail, cosmetics, etc., the two floor is clothing, the third floor is footwear; the ground floor is originally intended to operate small commodities, hardware, small general merchandise, plastic products, etc., but because the relevant formalities have not been completed, there is no opening. At this time, the old Dongmen store on the west side of the people's shopping mall seized the opportunity to set up the DM Dongmen small commodity market, and more than 300 merchants gathered.

Now, influenced by the impact of online shopping and fierce competition, the DM Dongmen small commodity market has been dried up, and the Yan Fu small commodity market is also preparing to transform into flowers, birds, insects and fish. "At that time, I also came out from the DM Dongmen small commodity market, and dozens of our businessmen talked with Dongmen clothing city, hoping to be able to enter the whole area, and the result was not discussed." Mr. Song said. Now, DM merchants in Dongmen small commodity market either settled in the old Dongmen million remittance, or found a shop along the street to continue to operate.

Analysis

10 years ago, the average passenger flow could break 30 thousand.

The old Dongmen business circle is difficult to change or not to change.

"It has always been said that the old market should not be easy to move. Ji'nan business people, Mr. Li said, but can not stick to the rules, like Dongmen clothing city, so many years, or the greenhouse market, no longer adapt to the modern consumption mode, transformation is imperative, "but there are risks in transformation, people will not be popular, one transformation may be even less angry."

In Mr. Li's view, once the old market is transformed, it is necessary to expand the operating area. Now, with the expansion of the city, the consumption power is flowing out. If the business area is expanding again, it will surely not be able to live. This can be seen from the decline of the old Dongmen business circle. More than 10 years ago, the old east gate was booming, and the average daily passenger volume was tens of thousands of passengers. At weekends, it could even break through 30 thousand passengers. Now, there are more and more new business circles, such as the high Eastern Convention and exhibition business circle, the West weft twelve Road business circle, the southern leading city business circle and the northern Kou Kou business circle, which will divert the traditional central business circle's passenger flow. At present, the Dongmen business circle will be able to break up thousands of passengers on weekends.

In fact, in the old Dongmen business circle, the operation of the Dongmen clothing city is more difficult. DM Dongmen small commodity market has been closed, and Yan Fu small commodity market is ready for transformation. Previously, Lining, Bosideng, XTEP store opposite the Dongmen clothing city have been withdrawn. Inventory of other old business circles in Ji'nan?

The western market is expanding the business of heroes mountain.

Unlike the old Dongmen business district, the market of western market is still expanding. Recently, reporters in the vicinity of a weft nine see here, gathered in the western market, road port and other small commodity markets, as well as Hualian Commercial Street, Hualian mall, Jiahua shopping plaza and other shopping malls.

At the same time, the land between the west market and the road port is being developed by the road port. While expanding the business area, parking spaces should also be increased. "In recent years, the transformation of the old city has built nearly 700 thousand square meters of poly center. There are also buildings such as Le Louvre Museum and royal view." Mr. Li, a business person in Ji'nan, said that some people are not worried about business.

In addition, the west market business circle and weft twelve Road business circle are linked together. Looking back at the old Dongmen business circle, how many years has it been, only nearby Changsheng residential district and later Qing District will have a limited potential for consumption growth in the future, and the business circle is bound to shrink.

Let's take a look at the new world mall at the same time. It is located in the business area of the hero mountain. There are not only parks, but also cultural markets, Lu Shang square, national fitness center, Yuecheng City, snack town and so on. The format is quite comprehensive and the ability to attract people is relatively strong. "But there are too few new developments nearby and the potential for consumption is limited." Mr. Li said that in the south of Ji'nan, many new communities were built, such as the leading city, but there were supporting businesses, which diverted the flow of people from the heroes mountain business circle.

Ji'nan central Heng Heng mall is mainly wholesale, near the coach station, passenger flow is not a problem. "In the future, some of the old state-owned enterprises, such as cotton mills and paper mills, will be rebuilt to build residential areas." Mr. Lee said that the popularity of the future should not be a problem.