With Fierce Competition In The Retail Industry, Consumers Are Increasingly Numb With Frequent Promotions.

Department stores continued to slump.

However, Guang Bai

Yesterday, the tourism sales Festival launched last Saturday increased by nearly 30% as of yesterday.

It has been observed that in recent years, the major businesses have been fighting for the sprint.

It was not until July that the Ministry of Commerce launched the department store promotion in early June. Not only that, but this year, the department stores also promoted the popularity of business travel agencies.

Industry analysts pointed out that frequent promotions made big promotion difficult, which led department stores to innovate marketing methods to promote popularity.

Nowadays,

With fierce competition, online and offline discounts are everywhere, and consumers are increasingly numb with frequent promotions.

Although offline stores usually sell frequently, it is hard to pull sales.

The head of many department stores told reporters that this year's department store business is more difficult than last year.

A person in charge said that the performance in the first half of the year is expected to decline.

According to the data of the China National Business Information Center, in May 2016, the number of retail sales of 100 major large-scale retail enterprises decreased by 6.1% compared to the same period last year, which slowed down 9.2 percentage points compared with the same period last year, and the number of retail sales increased by only 21.

In the first quarter of this year, the number of retail sales of 100 major large retail enterprises decreased by 4.8% compared with the same period last year, and the growth rate was 4.8 percentage points lower than that of the same period last year.

Coping with 1:

Opening "department store + marketing" mode

According to the introduction, Guang Bai joined the broad tour for cross border cooperation to promote sales, that is, to see the huge tourism business opportunities of summer vacation, and to bring the discount package to department stores to provide one-stop service.

Its responsible person said, next, the 100 will open "department store +"

。

Consumers can not only participate in thematic marketing interaction in shopping malls, but also enjoy shopping preferences of department stores, as well as the third party resources brought by cross-border cooperation to meet multiple composite needs.

Coping with 2:

Chop retail area and introduce experience formats

In addition to innovative sales promotion, the adjustment of department stores is continuing.

"General merchandise is not bad to do, but to adjust."

Huang Yongzhi, CEO, said that the department store chain could not be duplicated simply, and the regional service should be done according to the different positioning of different business circles.

It is revealed that the new department stores are gradually pushing ahead with the adjustment, reducing the proportion of retail stores and introducing experience and cultural formats.

"If the new Daxin of Beijing Road, the department store area will be reduced to 30%~40%, and plans to increase hotel, catering and other formats, so that the new Daxin can better meet the consumer demand of Beijing Road business circle."