IPO Core Data Exposure Of Naughan Brand NIM

July 3rd,

Fang Jianhua, founder of the company, has released information that the company has submitted an application to the gem, and the application has been accepted by the China Securities Regulatory Commission in June 28, 2016. The IPO Group intends to issue 80 million shares to the society, with a total share capital of 320 million shares after the issue.

Reporters learned that the Internet Group is the Internet.

The brand group has more than 10 personalities, such as Yin man, Chu language and living in the left.

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"Many friends asked me why the IPO main body is called the Hui Mei group instead of the Yin man, which can save a lot of advertising fees.

I think so. We hope that the Hui Mei Group is a forest, and Yin man is an important part of the Hui Mei Group.

Fang Jianhua said.

One, who has a large shareholder

According to public information released by Hui Mei Group, the largest shareholder of Sini group is Fang Jianhua, Dan Yufang and co operative.

The second largest shareholder is search special, with a shareholding ratio of 25.20%.

Reporters learned that, in particular, is the domestic clothing enterprises listed, its well-known fashion leisure brand "tidal front", its 1800 physical stores covering all large and medium-sized cities.

In 2015, the 324 million strategic investment of Sini group was the largest e-commerce brand financing case in China.

Two, IPO fundraising mainly do three things.

Hui Mei Group disclosed that the IPO financing is mainly used in three aspects, one is the information construction project, the two is the fashion brand incubation construction project, and the three is the paction and interaction channel upgrading project.

Prior to this, Fang Jianhua said that the future retail industry will show four characteristics.

First, retail business will be a combination of physical stores + electricity providers + community micro businesses; the two is to shift from operating products to operating fans, from heavy mode to light mode; three is to return to the essence of business and product essence, word-of-mouth is priceless; four, the company's management structure from a large team to a small team of special military vertical structure.

Therefore, Fang Jianhua believes that the future integration of online and offline is an irreversible trend. Since March, water has entered the line from 2015 to the end of March, and 163 have been signed. 101 of them have opened up, and the underlying brands of the next group will gradually enter the offline channels.

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The reporter learned that in 2015, the income of Hui Mei Group from Tmall and Taobao networks accounted for 56.6%, vip.com's income accounted for 32%, and Jingdong mall revenue accounted for 6.3%.

Compared with 2014, vip.com's share increased by nearly 10%, while Tmall and Taobao's share dropped by nearly 10%.

The sales of offline channels are still low.

Three, how about the core business data in the past three years?

According to the financial information released by IPO, the group has maintained steady growth for three consecutive years since 2013, and its asset liability ratio has decreased year by year, and the gross margin has been maintained at 47%.

The reporter learned from the prospectus of Hui Mei group that during the reporting period, the operating income of the sinemex Group continued to grow steadily. In 2013, 2014 and 2015, business income of 589 million, 949 million and 1 billion 140 million yuan was achieved respectively, but the net profit that was attributable to the owners of the parent company after the non recurring gains and losses was 33 million yuan, 31 million yuan and 15 million yuan respectively, showing a downward trend.

In response, Hui Mei Group explained that the rapid hatching of new brands had a certain impact on the performance: new brands such as "left", "Pass" and "autumn" were added in 2014, and new brands such as "Dali Fang", "five grain beans" and "Yin man HOME" were added in 2015.

The new brand needs to invest a lot of operation cost in the initial stage of incubation. Meanwhile, the new brand should also be gradual in terms of market acceptance and acceptance. From the initial incubation to the realization of profit, it needs to undergo a period of cultivation, thus lowering the overall performance in 2014 and 2015.

In addition, the Hui Mei Group also emphasized that the repeat purchase rate of its main brands was at a higher level in the industry. In 2015, the rate of repurchase in 2015 was 42.7%, followed by the initial 39.1%, and the high-end women's wear was left at 37.5%.

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Statistics show that the United States group was founded in 2005, in 2007 Fang Jianhua founded the women's clothing brand "Yin man", won the 2013 double 11 National Women's clothing sales champion.

In 2012, the layout strategy of parent company was upgraded.

In 2015, we entered the line to upgrade all channels and strengthened interaction with users.