Clothing Stores Are Still The First Choice For Consumers.

Reported that this trend and

Many other areas of the retail industry are in sharp contrast. For example, the more high-end luxury goods tend to be reduced in China under the background of economic weakness and the rise of e-commerce.

Number.

Zhuang Chunjie, partner of Wurtele M calan caldin strategy consulting firms, said Chinese consumers still like to feel the quality and appearance of international clothing brands in a regular way.

According to the report, between March and May this year, the London based consulting firm surveyed 2600 Chinese consumers, and about 57% said they knew about those international brands when they passed through the store.

By comparison, 43% said they knew about the new Chinese social media from Tencent, WeChat, Sina, micro-blog and other Chinese social media.

32% of brands say they know these brands from Baidu and other search engines.

The survey also found that among many foreign brands, the Swedish Multinational Retailing.

The company H&M has the highest awareness among consumers. The company has 300 stores in China.

The report points out that although a large number of

"It is the most effective way to build brand awareness in China", but this practice is "expensive and not easy".

Zhuang Chunjie said: "when a new brand tries to attract Chinese consumers, the number and location of the store is very important."

According to the report, the consulting firm listed the clothing brand Forever 21, headquartered in California, USA as an example of brand awareness in China.

The clothing brand is smart to choose an entity store in a shopping mall or a one-stop shopping center.

Nowadays, it is more convenient for Chinese consumers to shop abroad.

In this case, the strategy consulting firms recommends that the international

We should consider further reducing the spread of products in China and the country of origin.

The survey also found that Chinese consumers are still willing to spend more money on international brands, but when the price of these brands is more than 30% higher than that of domestic brands, their interest will be greatly reduced.