Spain Apparel Brand Group Gold Rush To China

Spain Clothing consumption industry The growth is mainly due to Spain's vigorous development of tourism in recent years, and more than 65 million foreign tourists come to Spain every year. clothing The sales industry is very tempting.

Spain clothing Chain brands add various advertising pages during this period, and continue to promote their brands and attract foreign customers during holidays. If this is not enough, we can take a look at the most successful brand of Spanish chain brand. In order to achieve more benefits, they not only strongly publicize business in Spain, but also extend their brands all over the world. This is the best case of Spanish clothing brand marketing promotion.

All consumption in Spain clothing 40% of them were purchased during promotion, while Spanish ones. clothing The industry also attracts tourists from other European countries. Compared to the European average price, Spanish clothing is cheaper by 15% or less than that of other European countries, which is 30% or even 40% cheaper than that of some high consumption countries. This makes many other European countries tourists buy clothes in Spain even after their holidays.

According to the Spanish business school survey, 10.6% of Spaniard's income will buy clothing, and their clothing consumption will continue to show an increasing trend in the next five years, reaching 26 billion 137 million euros by 2019. This means that people will basically spend 11.5% of their income, that is, 567 euros to buy clothes.

The Spanish apparel industry is growing strongly, and many Chinese are also engaged in wholesale sales of small commodities. Clothing and shoes The wholesale sales industry. In the face of Spain's annual 65 million tourists, and Clothing sales The low price and word of mouth should have been a piece of cake, but with the revival of large chain clothing enterprises in Spain, the Chinese have caused a great impact. First of all, the main brand of Chinese is cheap, but now large and cheap clothing enterprises are rapidly rising in Spain, taking away part of the business of Chinese clothing. In addition, large chain enterprises such as mango, H&M and so on are basically engaged in sales and promotion at any time. The price difference between the discount price and the Chinese sale has become very obvious and has a greater impact on the Chinese.

Chinese Clothing brand There were special customer groups in Spain before, and some of them were middle and low income customers. Now, with the rise of large cheap clothing enterprises and the stimulation of long term discount sales of foreign brands by Spanish local brands, Chinese people have actually lost a large number of customers. To cope with the crisis, we should not just look at the single customer group at the moment, grasp the fashion logo, produce more attractive clothing, strive to create our own brand characteristics, improve product quality, and attract more customers to improve the status quo.