Children'S Clothing Store Promotions Scheme Methods And Skills To Take The Lead

How can the sales promotion scheme of children's clothing stores join in to maximize the actual returns of sales? Generally speaking, the following aspects must be carried out step by step.

First, the purpose of promotional activities: to explain the current market situation and the purpose of activities.

What is the current situation of the children's clothing joining the brand in the market? What is the purpose of carrying out this activity?

Only when the purpose is clear can the activity be targeted.

Is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

In this part, clothing alliance mainly solves two problems: identifying the theme of activities and the theme of packaging activities.

Is it price reduction? Price discounts? Gifts? Raffle? Coupons? Service promotions? Demo promotion, consumer credit, or other promotional tools? What promotions and promotions should be chosen, taking into account the goals of activities.

Budget and allocation for environment and promotion expenses.

After deciding on the theme, the clothing alliance should try to "drag the tiger skin into a banner" as artistically as possible, and dilute the commercial purpose of the promotion so as to make the activity closer to the consumers and move the consumers.

Generally speaking, children's clothing is a dual consumption group in the face of parents and children. Therefore, for parents, the theme of "environmental protection, health care and intelligence" can be highlighted to a large extent, and for children who are a direct consumer, they are interested in the theme of "fun and fantasy".

What we should attach importance to is that this part is the core part of the promotion plan, and we should strive for it.

To make the activity with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics.