How To Motivate Terminal Guides To Serve Brand?

Every entrepreneur wants to get the fastest return from the market after capital investment. This is not a dream. We can achieve it.

On the front line of sales, shopping guide is a key figure.

Therefore, according to the needs of the cosmetics market, I have set up three aspects of culture, system and skills in the management of flat channel and terminal shopping guide. In this process, the shopping guide plays a very important role. How can we encourage the terminal guide to serve the brand?

Incentives need to focus on the following links: from cultural aspects, how to establish the confidence, sense of belonging, various safeguard mechanisms and good mentality.

The synonym of shopping guide is to guide consumers to buy products, so the guide staff should have initiative - all of them come from the training and support of enterprises, so the enterprise must cultivate the sense of belonging of the shopping guide, which is derived from the recognition of the culture of the enterprise and the trust of the enterprise products.

Marketing, there is no so-called sales of able people, but only good business processes and patterns.

Therefore, it is necessary to give the purchasing personnel pressure and suspense treatment, and urge them to complete the various indicators and tasks. Through the selection, training, assessment and emotional input of the shopping guide, the enterprise's emotional input will be sent to the consumers of our enterprises as an added value to the enterprises. This will achieve a sense of product appreciation, cultivate and enhance the loyalty of the shopping guide to the enterprises, continuously strengthen the awareness of the salesperson's brand and ideas, promote their integration into the cultural atmosphere of the enterprise, enhance their sales promotion skills and qualities, so as to create a strong team of high-quality promoters.

That is to say, the quality of the salesperson team determines whether the area where the brand product is located can reach or exceed the sales volume and market share matched with the overall market of the brand. At the same time, the mentality of the shopping guide also determines the main factor of the sales volume of the product, and also determines the number of sales at the terminal.

In the management process of shopping guide personnel, we must establish a detailed performance appraisal system.

We can consistently and unremittingly give 100% confidence in the sales of products.

If you want to achieve this effect, you need to solve the worries of the consequences. The old saying goes: "Anju Fang Cola industry". About 20-30 years old students who have just graduated from school and unemployed young people are the main group members of the shopping guide.

In addition, the characteristics of low-income group also determine the difference between individual education level and age level of the shopping guide group. Therefore, in addition to establishing a personal insurance mechanism for purchasing personnel (such as various labor insurance, medical insurance), there should be a systematic management method in the process of managing the shopping guide personnel.