Wang Zhuo: Perhaps The Biggest Enemy Of The Clothing Industry Is Himself.

The dilemma faced by the other side of long term simple thinking is inevitable.

When faced with data prudently, the growth rate may be much lower than we used to be.

But we must admit that even so, the data can be envied in any economic environment other than China.

After thirty years of rapid progress, we have to enter a period of mild growth and may continue to the future that is still visible.

Under the continuous monetary easing and fierce investment stimulation, the super growth of demand side can enable us to obtain the brilliance that overseas peers can hardly achieve in the simplest way.

Taking advantage of the shortage of economy in the 80s of the century, the development of the small and medium-sized cities in 90s has gone through the expansion of consumption per capita GDP over 3000 dollars after the new millennium.

In the past thirty years, we have repeatedly simplified the operation mode of an industry. "Channel is the king" and "terminal wins". Speed has become the key to solve all problems. The extension of epitaxy has become the most important way of development. The scale has become the key to success and the sole criterion for all brands.

In 2014, the per capita GDP of the Chinese mainland was more than 7500 US dollars, and the basic demand was still there. However, consumption upgrading is an inevitable fact. The consumption of the middle class is the most realistic and reliable existence in the future economic engine.

The consumer side is safe.

"We always have to pay for it."

The dilemma faced by the other side of long term simple thinking is inevitable.

Get out of theory.

"Or" new structural economics "is the work of economists.

No matter whether it is discussion or debate, no matter whether it is sitting on the road or on the spot, it is a simple task. At least, it will not make the economic scholars lay off, go bankrupt and go to the streets to beg for food.

It is a matter of government to accept "monetarism" and "supply school" from the guiding ideology.

Although in the "deep water area" reform, a simple aspect can involve a system. The reform of the tax system will be slow, and it will depend on the "hands" of the market for a long time.

We have to face the real problems of ourselves.

The situation is like this: more than 15000 small and medium-sized enterprises, a scale of about two trillion.

Half exports and half domestic sales.

All big data statistics, only exports are negative growth, and the decline is not small, export list is not not, but done perhaps more deficit.

For internal processing, accounts, integrity, self development capabilities and many other problems, first of all, their ability to grab a single, grabbed the accounts may have shoveled profits, if a single run, probably half a year to do it.

What should be done is a question. Actually, the answer is concrete and simple.

To give us everything, we should give all our love to the industry, respect our own choices and respect the clothes we live on.

Anyway, making products is always right.

Retailers with retail brands may be better, but at the same time, the excessive pursuit of scale, the speed abuses left on the market, the handicap of the three tier marketing system, the brand's helmsman did not know where to go, but the ship was too big to be flexible, too many goods could not be abandoned, and there was still some loopholes that could not be filled in the short term.

The situation looks bad. We have to stagnate in what we should do. We have to linger in the hesitation of doing or not. We have to fall into the entanglement of what we should do, and we have to think repeatedly in paying the price or maybe ineffective.

The most terrible thing is the active wait and see and helpless waiting under the control of helplessness.

It may not be that bad.

Our strength has been much stronger than that we started from scratch when we were in heaven. In the era of poor financing, our cash is still in circulation. In the cold market today, the growth of just needed is still scarce. What is more important is that our experience and radiation capability have already won the battle.