International Design For Children'S Home Textile Brand Upgrade In Autumn And Winter

Since the end of last year, Luo Lai home textile has changed its name to the life of Luo Lai, and has announced a high-profile entry into smart home and O2O. After the strategic promotion of the household, life industry chain and related ecological circles, the brand of Luo Lai has begun to upgrade in a completely new way.

At present, the number and scale of the National Children's living museum are constantly upgrading.

Luo Lai children's brand director said that this year, the children will add more than 100 one-stop home experience stores in the country, the store addresses are mostly in the high-end business circles of key cities, such as Beijing, Shanghai, Suzhou, Dalian, Qingdao, Wuhan and so on.

Shops will learn from the idea of shopping places in Europe and America, and provide a one-stop shop for Chinese parents.

And combine home textiles with home life scenes to create a family space full of children's fun.

Parents can also experience the fun of decorating their home space with their children and making smart games.

"In order to match the brand upgrade, we are upgrading brand identity, product category, design method and so on."

The children's brand director of Luo Lai introduced that in February this year, the children launched the new brand logo.

The new logo is mainly composed of pink and purple, symbolizing romantic elegance and European childlike innocence, which makes the logo look more designed and childish.

While baby is dominated by blue, the clear and pure blue of the lake symbolizes the natural, fresh and healthy sleep environment of the newborn.

Two new and striking touch points, the circle, represents the design concept of "more points", that is, to care more about "more points" and "more health", which means that the children of Luo Lai will bring a "more" different childhood experience to their children in a completely new way.

Besides, on the name of the shop, the children of rolls will also change, that is, adding "Home" to their names, telling consumers that this is a children's home, which reflects the importance of home.

In addition to updating product identities,

Through expanding products to meet the increasing market demand.

"With the opening of the" two child "policy, the market share of maternal and infant industries will continue to expand.

Studies have shown that in the next 5 years, 7 million 500 thousand new babies are expected to be added to our country, which will stimulate the development of children's home industry.

With the expansion of demand, single home textile products will not be able to meet consumer demand. For this reason, children will upgrade their main businesses from the original home textiles products to children's bedding, children's home furnishings, home furnishings, home furnishings, maternity and baby products, and so on. The terminal stores will be built into an integrated home experience space, expanding to children's smart home, and eventually forming a virtuous cycle of children's home ecosystem.

Luo Lai children brand director said.

In addition to enhancing the experience of offline stores, this year, the children will be more active in the third party e-commerce platform, ensuring the quality of online and offline businesses, and will also strive to create the children's official website of Luo Lai to speed up the development of new products.

And the online discount activities are more eye-catching, enhanced after-sales service, so that consumers can experience more intimate online shopping process.

In design, the children of rolls also made new changes.

"At the end of 2015, we invited the famous American designer Bridget kelly to design the children's home products in 2016," she said. "She has served in the world's top children's fashion brand and has more than 20 years of experience in designing household products for children."

It is understood that before that, Bridget Kelly was invited to build high-end children's home textile products for children of Luo Lai, which has been favored and recognized by many consumers since its launch.

Bridget kelly explains the concept of design: "the design for children is simple and not simple."

Bridget kelly is now trying to create new products for autumn and winter in 2016, the new product launch date will be scheduled for 4~5 months this year.

"In addition to the design of Bridget kelly, we have to mention a series of comic series that has been popular with consumers."

Introduction to the brand director of Luo Lai children, "Jimmy" is a famous cartoonist in Taiwan, who is good at displaying the human's spiritual world with the freehand expression of fairy tales.

His works are popular in three places across the Straits. Some plations have been made in the United States, France, Germany, Greece, Korea, Japan and Thailand. Some of the works have also been adapted into musical, movie and TV dramas.

Since 2008, the children of Luo Lai have started cross-border cooperation with several meters, and children have become the only authorized brand of children's homes in mainland China.

Of course, in the new products of autumn and winter, there is a new series of comics home series.