Fast As Lightning! IKEA Electric Finally Came.

In late April, IKEA (China) said that the group headquarters finally realized how many netizens there are in China and how many consumers need it, confirming that the online shopping service will be launched in China this year.

After many years of cottage shopping and purchasing, IKEA, who has been emphasizing the offline shopping experience, has finally been unable to sit still. He has noticed the needs of Chinese netizens, and wants to buy online shopping in China.

Maybe you will ask if it's too late. Let the DT gentleman take a pulse for IKEA.

In late April, IKEA (China) said that the group headquarters finally realized how many netizens there are in China and how many consumers need it, confirming that the online shopping service will be launched in China this year.

However, the attitude of IKEA seems to be a bit of a blow?

Prior to that, even though the wind of O2O had already blown to China, IKEA, a home retail giant, had always been very independent and emphasized the extreme shopping experience.

According to IKEA's 2015 annual report, there are 13 online sales platforms in IKEA, which are less than half the world's total (28). These online businesses only brought 1 billion euros in sales last year, accounting for only 3% of the total revenue.

It's just...

IKEA itself does not catch up with the electricity supplier. It does not mean that other people will not fight this little calculation, especially in the civil wisdom.

DT used the keyword "IKEA purchasing" in Taobao search, and there were more than 3000 shops coming out.

Not to mention, there are still some cottage businesses that have not been retrieved by keywords.

The most famous chestnut is the 12 generation of Chinese factories and IKEA.

This is full.

The wind power supplier entered Tmall in October 2012. In the year of "double 11", it set a sales volume of 2 million yuan.

From logo, slogan to furniture style, Jiayi Mei is really half a sentence: IKEA:

In such a background, you may be curious that IKEA is now thinking about doing in China.

Is it too late? DT decides to make an assessment based on big data.

The trend of home electrical business is simple.

China released by CBNData

China's home business is booming:

In the 2013-15 years, the scale of online home market expanded by 2.3 times, and the annual volume growth rate remained at about 40%.

And in such a huge market, IKEA's concise and practical Nordic design is a more pleasing style.

In 2015, the number of home orders that modern simplicity and European style wind accounted for more than 70% of the total orders, and IKEA's market was quite broad.