Jinjiang: Cross Border Integration And The Sports Industry Chain Upstream And Downstream

The eighteenth China (Jinjiang) International

The sports industry fair ended in Jinjiang, Fujian in April 21st.

The four day Fair attracted 123 thousand and 200 visitors, an increase of 42.8% over the previous year, reaching 16 billion 387 million yuan, an increase of 11.1% over the previous year.

These bright data are just a microcosm of Jinjiang's sports industry.

In recent years, Jinjiang has held more than 2000 sports events such as basketball, volleyball, soccer, swimming and bicycles every year. At present, 42 state-level sporting goods brands have been successfully created, 21 sporting goods listed companies have been born, and the first sports brand with over 100 billion yuan has been produced in China; the total output value of sports manufacturing industry is more than 110 billion yuan.

Strong sports atmosphere has created the gene of Sports City in Jinjiang. The vigorous sports industry has become the card of Jinjiang's going to the world.

Recently, reporters followed the "watching sports city to enjoy the experience of Jinjiang". The media gathering group went into Jinjiang to explore the mystery behind the take-off of the "Sports City".

A way to upgrade the exhibition.

Connotation and extension further expand the scene to further highlight the "sports elements".

Entering the exhibition, the entrance of "time tunnel" built with orange ring material attracted the attention of reporters.

China has become the official partner of the Rio Olympic Games

The first Olympic Games torch bearer designed and developed by the company has been released for 361 degrees, so that visitors can feel the smell of Rio Olympic games ahead of time.

With the improvement of living standards, national fitness has become a trend. Sports equipment has also become a highlight of this year's Expo.

In the newly established sports equipment hall, a model.

The treadmill became the focus of attention.

"This treadmill can collect and measure a number of sports indicators when users exercise, and provide users with a scientific fitness plan through data analysis."

The company's brand director briefed reporters about the new treadmill.

Reporters at the exhibition site to see that not only the collection of Anta, 361 degrees, Shu Hua, San Lai Lai, climbing climbing and other well-known sporting goods companies, but also in the original shoes, shoes, shoes, finished products and other three exhibition hall on the basis of the new swimming pool, sports equipment Museum, "interconnected + electricity supplier" special hall.

In addition, "2017 spring and summer international shoe and shoe material trends exhibition and lectures", "2016 global footwear industry and sports industry development trend forum" and "the first comprehensive footwear industry index conference" and other high level, high specification supporting activities show this sports event's "tall".

Jinjiang shoes Fair, regarded as "barometer" and "wind vane" of China's footwear industry and the world's footwear industry, has gone through seventeen spring and autumn experiences. This year it has been upgraded to the sports Expo, and its connotation and denotation have been further expanded, which highlights the "sports elements".

The "gorgeous pformation" of the shoe Fair is not only adapted to the favorable policies of the national sports industry, but also based on the pformation made by the shoe and garment enterprises in Jinjiang.

After upgrading, the sports fair will become a comprehensive sports industry gathering of sporting goods, sports marketing resources, sports culture and technology, and build a high-end platform for the development of sports industry, which will further promote the promotion of the brand of Jinjiang sports industry.

The exhibition is co sponsored by China Council for the promotion of international trade and China Light Industry Federation and has 1800 international standard booths.

Reporters at the scene saw that more than 50 thousand square meters of exhibition hall was crowded, and foreign buyers were shuttling between the various booths, and negotiates with the exhibitors. They shook hands and nodded.

It is reported that the exhibition attracted multinational buyers from France, Australia, India, Columbia, South Africa and other more than 70 countries and regions to participate in the exhibition and docking procurement.

A "unique" runway.

Cross border integration and keep up with the upstream and downstream of sports industry chain

In 2015, the total output value of sports industry in Jinjiang exceeded 110 billion yuan, accounting for 29.7% of the total output value of the city, and the added value of sports industry was 38 billion yuan, accounting for nearly 1/4 of GDP in the whole city.

According to statistics, Jinjiang produces 1 billion pairs of sports shoes annually, and about 1/6 of the world's sports shoes are produced here.

As a window city for the development of China's sports industry, Jinjiang's sports industry chain is very complete. It has nurtured many famous sports brands, such as Anta, XTEP, 361 degrees, Carle, America, Shu Hua, HOSA, etc., covering the upper and lower reaches of the sports industry chain, and the strong sports industry strength is the foundation for the magnificent pformation of the sports Expo.

In 2005, Anta set up the first sports science laboratory in the same industry.

Here, a "unique" runway attracted the attention of reporters.

It can record the fine data of athletes' footsteps. By collecting the data of athlete's foot type and footstep pressure, it can measure "feet" to customize exclusive sports shoes, so as to provide scientific and powerful support for improving athletes' achievements and avoiding sports injuries.

These sophisticated high-tech instruments have become Anta's "secret weapon" and become the biggest driving force for Anta's strong growth.

In 2015, Anta's revenue exceeded 10 billion yuan for the first time, and its gross margin reached 46.62%.

The traditional sports industry is Jinjiang's "look at Jiabao". Under the good pformation and upgrading of this game, the stock raising has been more than half successful.

For this reason, Jinjiang is vigorously guiding enterprises to strengthen the "five innovations" of products, technologies, brands, management and business models.

Sports goods enterprises developed from sports shoes and clothing are not satisfied with their leading position in the industry. They have increased their throttle, adjusted their development strategies according to market demand, and sought "simultaneous speed and quality".

Getting rid of the single industrial structure and developing a more diversified development mode are becoming the "big answer" of many sports industry giants in Jinjiang.

361 degrees and Baidu's cross-border cooperation, the joint establishment of the "big data innovation laboratory", has completely opened up the two sides in the field of intelligent sports equipment deployment; the great bird has invested in the "tiger Rush Network" and joined the Jing Lin investment to set up the sports industry fund, exploring the new mode of "Internet + sports manufacturing + sports service industry + culture media + finance"; HOSA international has begun to try to develop new service market, cooperate with many hospitals in the country to develop health assessment and management application, and promote the "medical + sports" intelligent fitness mode.

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A first hundred billion industry.

City industry promotes each other to create "Sports" City

In recent years, Jinjiang has persisted in "government guidance, enterprise hosting and social participation" as the main form, successfully organized the Chinese men's basketball professional league, the national beach volleyball tournament, the bicycle open race and other domestic and foreign events. Through actively participating in the development of the sports competition market, a series of brand events have been nurturing step by step, and the related income has been about 50000000 yuan.

The national fitness atmosphere is strong.

At present, there are more than 2600 sports venues in Jinjiang, 12.69 sports venues for every ten thousand people, and 76 sports associations are registered.

As the third national sports industry base after Shenzhen and Chengdu, Jinjiang is a window city for the development of China's sports industry.

After years of development, by the year 2014, the sports industry dominated by sporting goods became the first industry in Jinjiang to produce over 100 billion yuan in output value.

Through the integration of sports events and urban tourism, integration of sports manufacturing industry and industrial tourism, integration of national fitness and leisure tourism, Jinjiang promotes the deep docking of sports and tourism, extends the industrial chain, improves the added value of industry, and promotes industrial pformation and upgrading of the city through three ways.

Last year, only Anta received more than 20 thousand tourists, driving sales revenue of nearly ten million yuan.

Building a sports city in line with the current situation in Jinjiang is also in line with Jinjiang's needs, and it also focuses on the future of Jinjiang.

According to authoritative organizations, the total scale of China's sports industry will reach 5 trillion yuan -7 trillion yuan in the next 10 years.

In 2016, according to the general train of thought of "Jinjiang city interaction, integration of three industries (sports, culture and Tourism)", taking the sports exhibition activities as the main line, taking competition performance activities as the leading role, taking project construction activities as support, taking national fitness activities as the basis, and taking sports tourism activities as characteristics, a series of activities were launched to accelerate the development of sports industry and Sports City in Jinjiang, and strive to build "Sports City".