It Is Worthwhile To Dig Out The Potential Of Outdoor Industry.

The market brought by rapid economic growth and changes in income levels in China

It makes tourism products develop in many directions, such as leisure and sports. Tourists from traditional sightseeing tours to participate in experiential tourism development should take part in tourism projects themselves, promote physical health and strengthen physical training.

At present, China's outdoor sports and leisure gradually form the northeast and North China ice snow sports, the Northwest Plateau, desert, self driving, riding, hiking, East China Landscape Sports, central Wushu, landscape, Southern China water sports, golf, southwest mountaineering and rock climbing characteristic sports and leisure tourism circle.

But at present, there are more than 20 thousand scenic spots above the county level and less than 5% of leisure resorts.

And the 115 day of the statutory holidays throughout the year, by 2020, the system of paid vacation has basically been implemented, and the level of tourism and leisure consumption of urban and rural residents has increased significantly. These scenic spots are far from meeting the growing demand for leisure sports.

Therefore, according to the needs of Chinese tourists, combined with leisure generalization and leisure structure adjustment, the development of urban tourism, MICE tourism, business tourism, industrial tourism, agricultural tourism, eco-tourism, adventure tourism, sports tourism, festival exhibitions and other modern tourism products will become the main trend of China's tourism market.

From the international experience,

The development potential is enormous. The outdoor leisure industry has become one of the main driving forces for the development of the US economy and one of the industries that maintain sustained growth.

Since 2005, the annual growth rate of outdoor leisure industry is about 5%. In the United States, more than 140 million people take part in outdoor activities every year, and their economic output value reaches 646 billion dollars, supporting 6 million 100 thousand domestic jobs.

As far as the domestic form is concerned, there are not many people who understand sports tourism and participate in it. This is a market worth exploring.

Most of the outdoor sports in China are enthusiasts, like ordinary office workers who seldom participate in outdoor sports and have no time to travel to sports.

Therefore, the concept of sports tourism needs to be further popularized, so that more people will know and understand its significance.

Only in this way can we attract more people's attention and further increase.

Thus making this project develop at full speed.

In 2015, the tourism market exceeded 4 trillion, and there were 4 billion 120 million domestic or outbound tours.

China's domestic tourism, outbound tourism, domestic tourism consumption and overseas tourism consumption all rank first in the world, compared with nearly 30311 billion in 2014.

Online travel penetration is rising year by year, from 6.5% in 2012 to 10.8% in 2015.

The combination of outdoor sports and sports tourism will be a new way of life. It is leading more and more people to go to the wilderness, indulge in mountains and rivers, search for the true meaning of life in nature, exercise their willpower in the wind and rain, and become strong in sweat, tears and blood.