Bosideng 2016/2017 Autumn Winter China Cold Clothing Trend Press Conference

"Yue Yu": Bosteng 20 years of ingenuity and elegance

March 28th, China

The leading brand "Bosideng" was released in the Golden Hall of Beijing Hotel to release "Yue Yu" - the fashion trend of 2016/2017 autumn winter clothing.

The 60 new products of the down jacket are brilliant in the interpretation of the top 28 models, giving the brand the sunshine vitality with the fashionable sports elements, showing the keen insight of Bosideng in the fashion trend research and the edition design.

So far, Bosideng has been the only representative of China's winter clothing for 20 years (1997-2016) to release the trend to the world.

Gao Dekang, chairman of Bosideng brand and chairman of Bosideng group, said that the vitality and fashion orientation of a brand is not due to the prolonged release of fashion trends, but rather to keep pace with the times and bring forth new ideas, leading and creating new consumer demands and making people's lives better.

"We should pay attention to the pulling effect of creative research and development to the pformation and upgrading of enterprises, make products with professional attitude and craftsman spirit, enhance product quality and value with creative innovation, and create a new brand of Chinese brand with high quality and high quality."

"Yue Yu" is happy: a new experience of sports

In recent years, fashion movement is becoming more and more popular, and has become a mainstream lifestyle.

The life form is to explore the definition of natural spirit and self limit, and pform the daily exercise into an immersive experience.

Joyful slow motion is the source of inspiration for Boston's theme "Yue Yu" this season. It aims at pleasing the return of human nature by releasing the pleasure and sense of achievement gained from physical and mental, crossing obstacles.

Bosideng's series design emphasizes structural modeling and touch protection in structure, and pays attention to safety during sports.

At the same time, functional materials, such as quick drying, breathable and three proofing fabrics, are used to reflect the comfort during the movement.

In terms of color application, we emphasize the combination of movement and static, such as jumping lemon yellow, tranquil grey water orchid and non color matching with trend pattern.

Behind the theme is a design team that striving for excellence and diligence.

Since 1997, Ms. Zhu Lin, vice president and creative director of China's top ten fashion designers and creative director of Boston Group, has chaired the research and theme issue on the trend of Chinese winter clothing.

She has led the Bosideng design team for twenty years, concentrating on the research and development of feather and down art and clothing.

Integrating into the fabric, style, clothing, and other aspects, the overgrown ski jacket has become the core product category of the autumn and winter clothing market -- down garment, which has been upgraded to a fashion force that crosses age, region and even national boundaries.

At present, Bosideng has developed into a multi brand integrated clothing management group, which is mainly composed of down garments. Bosideng down garment has won the Chinese market sales champion for 21 years (1995-2015). The brand value of Bosideng has been three consecutive years (2013-2015), ranking the first place in the national textile and garment industry.

Zhu Lin said that with the constant improvement of designer's concept and clothing material, by increasing the amount of down clothing, selecting fashionable and windproof fabrics and introducing other kinds of materials, the separation of down garments and fur and wool products is becoming smaller and smaller, and the down garments can also be thinner, lighter, warmer and brighter.

In particular, the fabric of the down jacket is very rich, and its functions of waterproofing, antifouling, UV protection and high density are more excellent. It provides an unprecedented choice for designers to play creative inspiration.

This cross border mashup style and material science innovation make the fashionable light weight and warmth retention performance perfect in the down jacket.

Twenty years' pioneers: creative design to the future

In 1997, Bosteng first appeared on the stage of China International Fashion week. At that time, our understanding of fashion was simple, that is, "visual beauty".

Twenty years later, from the trend of winter clothes to look at the changes of people's life, fashion should also include first thought, harmonious state and cultural consciousness.

Zhu Lin said.

Creative design is the driving force for the prosperity of the industry, and also the starting point for the garment industry to push forward the "supply side reform".

At present,

The accelerated trend of consumption upgrading is obvious. The globalization of market competition also makes Chinese brands no longer rely on traditional low-cost competition. Instead, they should turn to brand and quality, attach importance to product R & D and cultural connotations, and satisfy consumers' multi-level and diversified needs.

Gao Dekang is most aware of this: "there are too many hustle and too few precipitates in our society, and we can't do what consumers really need.

We should vigorously train designers and innovative teams to create breakthroughs in creativity, design, technology, print and fabric, so as to improve the supply capability and level.

At the same time, we should embrace creative design, intelligent manufacturing, service upgrading and Internet pformation to foster brand influence and market competitiveness.

According to the introduction, since last year, the "fashion + quality + warm" brand positioning, advocating "quality +" product innovation thinking, pushing color feather down, regenerative feathers and other new products in autumn and winter, in order to regenerate heat preservation material, three defense functions of the material, recharge the function of locking cashmere, to meet the consumer diversified needs and experience.

The innovative design, fabric and color of Bosideng autumn feather created and led the expansion and industrial development of light weight down jacket market space, and successively won the "China Textile Industry Federation product development contribution award", "the first China Light Industry outstanding design Gold Award", which reflected the strong impetus of innovation to the pformation and development of enterprises.

Gao Dekang said that this year is Bosideng factory building 40th anniversary, it is also a new starting point to reshape brand and potential development. Bosideng will promote the close integration of enterprise development with the national strategy of "supply side reform", "Internet +", "one belt and one road" and "China made 2025". Relying on independent innovation and technological progress, it will speed up the adjustment of structure, quality and efficiency, and the pace of brand going out, and enhance consumer's recognition of brand.

At the same time, we must speed up cross-border industry chain cooperation and resource integration, promote international team building and overseas sales of independent brands, and lay a good foundation for pformation to become a respected and world-renowned integrated apparel brand operator.