VANS: The Story Of Hand-Made Shoes

50 years ago, the first pair.

VANS was born in California.

This grip is first-rate.

He first became famous at sea and loved by surfers.

Later, they were taken to the streets by the skateboard youth.

VANS later insisted on doing two things, custom materials and creative graffiti, allowing VANS to swim in extreme sports, hip-hop music and street art, becoming one of the largest youth cultural brands in the world.

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VANS has released a commemorative short film about "the story of VANS".

The Chinese version of the narrator may be familiar with the actor, Xia Yu, who is also an extreme sports enthusiast.

The Hollywood movie that brought VANS to the world is the Fast Times at Ridgemont High starred by Sean Penn in 1982.

In the movie Sean Penn's rebellious student image, his feet Vans Slip-On also set off a black and white chessboard craze.

VANS launched 50th anniversary commemorative activities in ten cities around the world, from New York, London to Hongkong and Mainland China, including D.I.Y courses, shoe customization, Vans 50 annual reviews and music performances.

After 50 years of development, Vans has evolved from a small family business in California, Anaheim, in 1966, to a cultural phenomenon that affects the world today.

In 2004, VANS was bought by VF Corp., the world's largest jeans manufacturer, for $396 million. In recent years, it has become the main brand to boost VF's revenue growth. The North Face, Timberland, Lee and so on are VF's brands.

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From 2010 to 2014, Vans maintained two digit sales growth every year.

According to VF earnings report, the net annual sales of VANS in 2015 were 2 billion 200 million, an increase of 7% over the same period last year.

The US market is relatively depressed, while the Asia Pacific region has achieved over 20% growth and the European market has achieved a single digit growth.

VF hopes to achieve the sales target of 20 billion US dollars in the Asia Pacific region in 2017.