Footwear Industry In Elche, Spain Continues To Grow

Authorities in the Elche District of Alicante, Spain, recently announced the footwear industry in the region.

The number of shoe and shoe enterprises has increased by 20%. Elche and patre district are important areas for footwear production in Spain. For a long time, footwear production has become an important pillar industry in Spain.

In the early part of this century, there was a structural change in the Spanish footwear industry. A large number of shoe manufacturers imported large quantities of cheap shoes abroad. Some of the shoe manufacturers in Elche moved their production to Asian countries. As a result, many shoemaking enterprises collapsed and a large number of workers lost their jobs.

After 2008

After the impact, the confidence and innovation ability of the Spanish footwear industry began to recover gradually.

According to official statistics, by the end of 2015, the number of enterprises in Elche's shoe making industry chain reached 862, an increase of nearly 20% compared with the 721 enterprises in 2013.

From the perspective of employment, Elche in 2009

The number of employees has dropped to the lowest level in history, with only 5300 people.

By 2015, the number of employees increased to 9000.

In addition, the footwear industry has created more employment opportunities for other related industries, such as chemical and pportation industries.

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Local fashion women want to jump out of low-cost competition with original products, creating a new outlet for China's 100 Tian Sen shoes.

In this regard, Hou Lidong, the industry personage, believes that as long as women shoes brand grasps the pain spot of women buying shoes, accurately grasp the female consumption psychology, tightly around the center of women's consumption demand, experience the long experience, make up for the short price and serve the work well, they will surely defend their brand positions.

"Every woman is looking for the right shoes, but the shoes are good, only the feet know.

The biggest pain for women to buy shoes or trying to wear is that the salesmen miss the opportunity, the right compliments, and we want to give women shoes consumers the best experience.

Luo Shaoqiang believes that today's retail industry is not simply providing quality products.

Retail is not only a product design, but also a design about experience.

The challenge for retailers is to integrate terminal design into a part of consumer experience, so as to find ways to communicate with consumers through "mental communication".

Therefore, "soul communication" requires brands not only to see the desire of consumers, but also to discover their subconscious troubles.

When a customer says, "I don't like these shoes," she is often dissatisfied, or the price is not appropriate, but more consumers will say, "I don't know how to match my shoes with my own clothes".

For this reason, Q has set up the collocation guidance service in the experiential shop, specially invited professional fashion collocs to provide customers with one to one exclusive collocation advice. "Collocation guidance" service is intended to break the customers' doubts and vacant feelings, and make them dress more confidently. At the same time, it is also an opportunity for the brand to communicate with customers in depth, so as to tap the potential demand of customers again.

Once the service was launched, women consumers were deeply impressed.

Not only that, as a brand developed from the online, the traditional Chinese traditional women's shoes of the traditional Chinese antique art have been opened up in the past two years, and Sichuan, Guangzhou, Shanghai and other cities have their own stores under the brand line.

Unlike other major selling products, Qingwan Tian's experiential shop does not aim at selling products. Its more significance is to let customers feel the brand smell of small refreshing and literary and artistic fans.

And Duran flower decisively introduced the "Chuang Ke" precision marketing system, through the system can understand the needs of customers and targeted consumption ability assessment, can more accurately do VIP marketing, truly make the products that consumers like, use the price that consumers like, in the time and place that consumers like, in a way that consumers like, provide consumers faster than competitors, and form fans economy.