Costume National Founder Brothers Sell Brands To Save Brands

In addition to big financial conglomerates and large group holdings, the fashion industry is actually a small and medium-sized fashion brand with reputation but not fame.

Recently, faced with the establishment of 30th anniversary of Costume National, recently announced the withdrawal of the brand.

The brand of Costume National, founded in 1986, is from brother to Capasa.

In 2009, Sequedge Investment, a Japanese investment company, acquired 17% of the brand, and now owns all the shares of the brand.

But Ennio Capasa and Carlo Capasa are the creative directors of the brand respectively.

Position.

We will retire from the post at the same time.

Despite the fact that Carlo Capasa is the president of the Italy Fashion Association, the brand has remained embarrassed in its 30 years since its establishment. At present, the brand has been dominated by wholesale, and there are only branches in Milan, Rome, Tokyo and Fukuoka, as well as Hongkong.

And the scale is far from what it should be.

In fact, it is not uncommon for designer brands to be closed down or sold. In 2015, there were quite a few.

They have either closed or sold to the consortium.

However, the brothers said they would reestablish their new business plan after leaving Costume National.

Despite concerns about the current economic environment, they all said it would take months to complete the plan.

This is mainly due to the fact that there is no competition clause between the two brothers and the Sequedge Investment group, so the Capasa brothers can have free choice to create new businesses.

The reason is that in the current retail environment, consumers' desire for downturn is one reason. On the other hand, the luxury brands from big conglomerates and the frenzied "predatory" marketing of light luxury brands make the designer brands that still struggle with design concepts and styles and give up more profitable marketing methods have been crushed to varying degrees.

Therefore, in the future, more and more small and medium fashion brands will be added to the queue for the sale of brands and failures. For them, this irrational marketing way has far lost their interest in design. At the same time, the shortage of supply chain has also encouraged these brands to face the dilemma of not being able to get low.