Amazon China Has A Chip To Break Through: Logistics

Nowadays, people like the so-called "air gap theory". To some extent, the tariff policy of the state is the biggest outlet for cross-border electricity providers.

At this time, the whole environment and situation will turn over, and the success of breaking through is very great.

Like two sides of a coin, cross border electricity providers can enable Amazon to break through in China. At the same time, Amazon can also encircle Tmall and Jingdong in another dimension.

The entire 2015 is the influx of the cross-border electricity providers, the card period, all families have to cut in, occupy a pit.

2016 will be the decisive battle and encirclement and suppression of cross-border electricity providers. Some people will win, and some people will be shot dead on the beach.

No way, competition in the market has always been so.

Just recently, in the upcoming Chinese Lunar New Year, Amazon China opened the 2016 global annual goods collection.

From January 12th onwards to January 31st, with the theme of "global celebration of China year", the online "global Pavilion" has assembled high-quality products selected from nearly 40 countries, including imported direct mining and many self owned international brands, to join the large collection of this year's products.

After all, with the rise of China's middle class, there is a huge potential demand for well-known goods abroad.

This is also the first shot of Amazon's cross-border electricity supplier in 2016.

At the same time, Amazon also added WeChat mobile payment function.

"Column" helps consumers understand the most popular in brands in the first time.

In fact, around the lunar new year, the domestic Ali, the Soviet Ningdu has been in front, and this time, the Amazon China is mainly a foreign trend point to cut into, the main flavor of the ocean.

In addition, Amazon China also joined the box to play a media to create the Spring Festival Limited customized version of the "annual animal warfare" express box, from the express "last mile" to do the brand article.

But these are specific tactics.

As for the strategic level, in 2016, how did Amazon China form the potential of encirclement and suppression in cross-border electricity business?

Niu Yinghua, vice president of Amazon China, has given two key words: logistics and freight, consumer personalization and scenario will be a major trend.

All the time,

The development is constrained by the support of international logistics network.

Low efficiency and frequent explosion, loss and wrong delivery at work level.

In this regard, at least in the global logistics system, no domestic electricity supplier and logistics company can surpass Amazon.

And Amazon's

Through the big data processing, artificial intelligence, cloud computing and other warehousing logistics intelligent management services are no match for other families.

In the end, these will also be reflected in the freight level that consumers can feel. Now the goods from Europe and the United States, after Amazon's intelligent management service, makes its freight overall down, and the reduction rate can reach up to 50%, which is undoubtedly a great temptation to users.

Moreover, apart from its own cross-border electricity business, Amazon has also opened up logistics. Different scale Chinese enterprises can use Amazon's logistics in cross-border electricity providers. Since then, Amazon has been able to rapidly build large-scale logistics from the logistics platform and form the potential of encirclement and suppression.

In short, in 2016, cross-border electricity supplier is still the focus of competition, Tmall international power can not be underestimated.

This is a new Carnival of consumers, but also to the competition of cross border e-commerce players.