Wanda Sports Global Headquarters In Guangzhou Can Not Be Underestimated.

After Ali sports settled in Shanghai, another giant Wanda sports also had to "settle down" - in December 28th, Wanda sports officially announced that the group's global headquarters was located in Huadu District, Guangzhou.

In the morning, Wanda Group Chairman Wang Jianlin and his party came to the Guangzhou municipal government to attend the ceremony of Wanda sports global headquarters in Guangzhou.

At the ceremony, Wang Jianlin said: "Wanda sports global headquarters chose to settle in Guangzhou, because Guangzhou has superior natural conditions, deep mass sports culture, first-class national stadium and sports facilities, and is an international pportation hub city. It is easy to organize various international events. Wanda sports will help Guangzhou grow rapidly with a good sports investment environment."

Just three days ago, in December 25th, the Guangzhou Sports Bureau held a media briefing to announce the relevant data of the local sports industry. In 2014, the sports industry in Guangzhou reached 159 billion 565 million yuan. Compared with 2013, the sports industry in Guangzhou increased by 31 billion 111 million yuan last year, and the added value accounted for 1.86% of the city's gross domestic product.

In April this year, in the layout of sports industry functional areas, Guangzhou put forward that in 2020, the added value of sports industry will account for 5% of GDP.

Now, with headquarters in Guangzhou "stability", Wanda will rely on this traditional sports city to continue its giant expansion.

There is no doubt that Guangzhou will also benefit from the settlement of Wanda sports headquarters.

At the same time, Wang Jianlin also said that in the next three years, Wanda sports plans to set up two major international events in Guangzhou every year to promote the development of sports industry in Guangzhou.

With Wanda sports as saying, the global headquarters is located in Guangzhou, and enterprises will help Guangzhou Sports City upgrade to become the "sports capital of China" and help Guangzhou achieve industrial pformation.

In fact, a month ago, Wanda sports was officially announced.

In November 25th, Dalian Wanda Group Co issued a notice that the three sides of Ying Fang sports media and World Triathlon Corporation (WTC) merged and set up a new company, Wanda sports Holdings Limited, with a registered capital of 1 billion yuan.

At that time, Wanda sports claimed that the new company would rely on the advantages of Ying Fang and WTC, focusing on three core businesses -- watching sports (media and marketing business), mass participation sports (leisure sports business) and services (production, digital and service business).

At the same time, Ying Fang chairman and CEO Philip Blatter (Philippe Blatter) as the new chairman and CEO of Wanda sports, Ying Fang and other top executives of WTC will continue to retain their original posts.

Wanda sports operations headquarters will be in Switzerland, and the global headquarters of the holding company is located in Guangzhou, China.

Although Wanda sports was formally established for only one month, the layout of the company began as early as this year.

In January of this year, Wanda announced that it had invested 45 million euros to buy 20% of the Madrid football club and entered the board of directors of the club.

As we all know, Atletico is a European football champion and has won the Spanish League ten times.

The acquisition is the first major event for Chinese enterprises to invest in Europe's top football clubs for the first time.

In completion

20 days later, in February, Wanda Group made another move. They took the lead in three well-known institutions and surplus management, and successfully acquired 1 billion 50 million of the 100% of the Ying Fang sports media group in Switzerland, with 1 billion 50 million euros (about 7 billion 300 million yuan).

Ying Fang is one of the largest sports marketing companies in the world. It is good at sports media production and broadcasting, and sports marketing. It ranks first in the world in terms of football and winter sports.

By August, Wanda Group once again bought 100% stake in the United States world iron company with us $650 million (about 4 billion 166 million yuan). This is another major investment of Wanda Group in sports industry after Swiss surplus and Madrid sports.

At the same time, Wanda acquired the world's iron man company to enable China to have an international top event property right for the first time, which became a landmark event in the development of China's sports industry.

The acquisition of Switzerland Ying Fang and the world iron man company will enable Wanda to have the broadcasting rights of the world cup and other important events, and also have the international top event property rights.

In 2022, when the Winter Olympic Games were settled in Beijing, it was the winter project that was best used by the Wanda sports company.

At present, there are seven major items in the Winter Olympic Games, and six of the International Sports Association's marketing work belongs to Ying Fang.

Obviously, Wanda sports is standing on the upper reaches of the sports industry chain.

In addition, another major sports industry in China, sports and sport, has won 800 million yuan in this year's A round of financing, and the leader is the Yunfeng fund of Wanda Group and Ma Yun banner.

It can be seen that Wanda sports, while distributing overseas, is also investing in Chinese enterprises to integrate the resources of the domestic sports industry.

So far,

The industrial chain structure was basically completed and formed a sports industry chain, including sports events, athlete brokers, event marketing and event relay.

In August of this year, after the acquisition of the company and the world iron man company, the giant company also became the largest sports company in the world.

Wanda spent less than nine months in the whole process.

For the future of Wanda sports, Wang Jianlin has said that the 2016 plan will launch at least two investment mergers and acquisitions, and will continue to bring the world's most famous events to China.

It is worth mentioning that,

The city is one of the most important sports cities in China. It has hosted the Asian Games and other international sporting events. It has the Asian Champions Guangzhou Hengda Taobao football club.

Prior to that, the Guangzhou Sports Bureau, in an interview with the Guangzhou daily, said that in 2014, the sports population of Guangzhou reached 48% of the total population of Guangzhou, and the public fitness atmosphere was strong.