Dior Beijing China World Trade Center Mall New Flagship Store Has Played An Art.

Fashion brand Dior recently opened in the new flagship store in China World Trade Center mall, Beijing. It is Dior's largest women's wear flagship store in mainland China and its third women's boutique in Beijing.

Six months ago, Dior just opened its first independent store in Seoul.

The biggest flagship store.

In order to cater for the Korean market, Dior's first "Esprit Dior" exhibition also opened at the East Gate Plaza.

Dior CEOSidney Toledano, who was interviewed at the time, said Dior would pay more and more attention to the Chinese market, but he also acknowledged that China's luxury consumption is slowing down.

In the view of Sidney Toledano, diversification is the key to meet the needs of Asian customers. This does not mean that we need to open more new stores, but we need to expand the original stores to provide better services for our customers, including enhancing sales and service quality.

Of course, in order to highlight the uniqueness of Beijing new store, Peter Marino has selected more than ten art collections in the flagship store.

For example, the British sculptor Richard Deacon designed the profiled sculpture "Siamese Metal 5", where the VIP special area is Juan Paloma Garrido's "Mineral Commodes".

Another example is the sculpture "Waterwall, Roselyn" created by the lamp of the artist Veronique Rivermale and the sculptor Gregory Ryan, which is displayed in the jewelry watch area.

And on the two floor.

Vincent Dubourg, a French artist, has designed the Gaia Imprint tea table, and the highlights in the women's clothes, the cocktail dresses and the evening dress are the highlights.

Guillaume Pi e chaud, Paolo Giordano and Timothy Horn classic works of furniture.

However, compared to the new store in Beijing, the flagship store in Seoul may be the most eye-catching one in Dior's 2015 new store.

Sitting in the Qing Tan hole in the Jiangnan District of downtown Seoul, the joint work of Peter Marino and French architect Christian De Portzamparc looks more attentively. The latter was awarded the Pritzker Architecture Prize in 1994.

Beijing China World Trade Center Shangcheng new store is a typical example of store upgrading. The American architect Peter Marino, who co designed the new store with Dior, also worked on the interior design of the flagship store in Seoul.

The double glazing curtain on the first floor and the iconic geometric pattern create a striking appearance for Dior new store, jumping out of the whole building of China World Trade Center mall.

In interior design, Peter Marino is intended to inherit the French elegant style of Dior's Main Street store in Paris, Montaigne. Many of the design details are designed to contrast Dior's luxurious and modern space atmosphere.

The six layer of the streamlined appearance of the building is like a white lily flower petal, inspired by the fabric of the brand fashion, the shape and the dynamic feeling when wearing, the side is the Dior sign star and the pattern of the pattern.

The interior design of soft, round and solid architectural lines, combined with light and pparency, has also become a revolutionary work in many shops in Dior.