Zheng Junfang: Add 200 More Staff To Cooperate With The Government To Fight The Fraud In The End.

On the afternoon of December 28th, Zheng Junfang, partner of Alibaba group and chief platform governance officer, was officially unveiled for the first time.

The woman, who has worked in KPMG for 13 years, has received an exclusive interview with the media about the dilemma of social counterfeit management, the difficulties of intellectual property protection, and the role of e-commerce platforms in cracking down on fake products.

In the background of Alibaba no longer adding new employees in the 2015 fiscal year, Zheng Junfang announced another 200 additional employees to cooperate with relevant government departments to fight against counterfeiting.

At the just concluded World Internet Conference, Ma Yun, the chairman of the global Internet governance alliance, Alibaba founder and chairman of the board of directors, has said that changes in technology and ideology will lead to all kinds of discontent and confusion, which is nothing compared with the pressures and accusations faced by reformers.

Not long ago, Jingdong Liu Qiangdong said in an interview with foreign media that online cracking down on counterfeit goods is easy and simple. A programmer can do it in one day.

Zheng Junfang said that in the face of social accusations and pressures, Ali would not avoid the problem of counterfeit goods as Jingdong did, and would not solve the problem by deceiving the enemy and stealing the bell.

On the contrary, Ali's full-time anti-counterfeiting team often says in Liu Qiangdong.

In the news commentary, the consumer's feedback is used to find clues for the counterfeiting group, because only the government can beat the source of the counterfeit products to benefit all consumers, no matter which platform the consumers choose to shop.

For the Jingdong claiming to be "bad management of C2C, so turn off the pat" speech, Zheng Junfang responded that even if the PAT was not turned off, it would die in the market competition.

Jingdong's irresponsible remarks are the slander of millions of hardworking entrepreneurs in the personal market, attacks on competitors, trying to cover up their business incompetence.

Zheng Junfang pointed out that, based on the power of the Ali security department to extract big internet data, many fake teams do not dare to come back to the e-commerce platform of Ali.

Jingdong, jumei.com, shop No. 1 and so on are listed in the Tencent online exposure "Xiang Peng Heng Ye" through the Internet to sell fake luxury goods in large quantities, but why not?

And Taobao? After investigation, according to the "colleague" data model, the company failed to successfully pass the shop opening materials.

Zheng Junfang said that in the face of the eradication of counterfeit goods, Alibaba tried to grasp both sides: on the one hand, "blocking", and resolutely crack down on counterfeit goods, not only online clearance, but also found the source of counterfeit goods from the Internet big data, and exported this ability to the society, and promoted the fight against source governance under the line.

On the other hand, it is "sparse" to push China to create such an original industry.

If today's products have quality but no brands, Ali will provide enough traffic to help businesses build their own brands, but they will never allow businessmen to infringe on other people's intellectual property rights.

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We have made the above exploration and efforts, but we must rely on law enforcement agencies to crack down on counterfeit goods.

Zheng Junfang disclosed that in April 2015 -9 month, for example, excluding daily casual clues, only selling fake Gang clues, Alibaba has pushed 717 law enforcement agencies, 330 cases were filed by law enforcement agencies, and 279 cases were cracked.

Meanwhile, Alibaba helped the police destroy more than 600 dens of counterfeiting, warehousing and selling, and arrested 715 suspects.

"Fake products are not unique to the Internet, nor are they available on the Ali platform. It is a common problem faced by the whole society. It is really not easy to solve this problem. Otherwise, many departments such as industry and commerce, quality inspection and so on have worked hard for many years.

But we will not shy away from it, nor will we give up, and we will unswervingly fight down! "Zheng Junfang finally said in an exclusive interview.

Zheng Junfang believes that the disposal of counterfeit goods first needs to reach a social consensus, followed by social co governance.

Under the strong situation of Taobao's anti-counterfeiting, we can see an obvious "fake goods migration path", and more and more fake and dens that have been closed down and pferred to other domestic e-commerce platforms and micro stores.

It can be explained by an example. According to media reports, "12 of the merchants who were expelled from Taobao by the sale of goods were on the Jingdong, and the goods sold were highly similar to the fake goods that were sanction by Ali."

Zheng Junfang stressed that the strength of an enterprise is limited. The quantity of counterfeit goods is directly proportional to the tolerance of the society to fake goods and the strength of law enforcement agencies to fight against the source of counterfeiting.