Create Customized Clothing To Shape 90 Million Millionaires

When you are young, you have to be brave enough to try different roads. This is the young privilege.

Start to work in Hanzheng Street for free.

Zhang Kai's business starts from the third semester of junior high school.

In October 2011, he and his dorm roommate, who studied international trade at Hubei University of Economics, saw an advertisement on the Internet: they spend dozens of yuan to customize their own cultural shirt, and they can print anything they want to say or draw.

It's the age of individuality, and the price is not expensive. Roommates decide to buy one for everyone.

After the freshness, he began to figure out his own investment in the sale of personalized shirt, "although it doesn't seem to be tall enough, it's a profitable business."

He found a partner in the school who specializes in animation game, and the two together spent 1900 yuan on the cost, and the other side managed the design. Zhang Kai was responsible for finding factory production.

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Although he studied trade, Zhang Kai did not have any practical experience. "I don't even know where to open the clothing factory, let alone how to find cheap manufacturers to earn the difference."

Zhang Kai finally adopted a stupid way to sell cultural shirt shop in Hanzheng Street to give people free employment.

When working, Zhang Kaigan moved and received physical activities. He was careful to learn how to distinguish cloth and how to find foundry.

With the design and OEM manufacturers, Zhang Kai's blouses business is only bad for customers.

He found the contact form of the more than 150 student associations in the school from the student union, and chose 50 associations as the first target customers, the most likely customers to purchase.

He sent emails and text messages to these communities, and then called to communicate closely.

Other second or third target customers only send text messages and e-mail.

Soon, Zhang Kai received more than 1000 orders from the school community.

He made a profit of 1 yuan for each order, that is, plus 1 yuan on the basis of factory price.

In May 2012, the 10th anniversary school anniversary of Zhang Kai's school was held.

With sales experience, he boldly found the school leaders to promote the custom made cultural shirt, and his idea of earning only 1 yuan per piece was approved by the school, and he took 4000 orders in one fell swoop.

Relying on this order to win the word of mouth, he also sold 3000 cultural shirts to the two level college, and sold 30000 hats to the school Youth League Committee.

In this way, each small business earning only 1 yuan earned 40 thousand yuan.

With this "first pot of gold", Zhang Kai decided to register the company with this sum of money and start a business bravely.

In August 2012, Zhang Kai's atkay garments Trading Co., Ltd. was formally established. With confidence, he decided to continue to do his best anniversary shirt Market.

He took the initiative to contact two colleges and universities that were celebrating the celebration, and to promote sales at home.

In order to participate in the tender, inexperienced he spent three days and nights in the library, taught himself and produced the tender.

However, the two bid failed.

During the first bid, Zhang Kai quoted the lowest price among all the 6 bidders, but ignored the quality requirements of Party A. the second time was that the manufacturer of Zhang Kai did not have the qualification for processing one of the products.

At that time, only a few months away from Zhang Kai's college graduation, his initial partner left without any pressure.

Zhang Kai said he was particularly hesitant at that time. He went to the job fair and got a offer of 5000 yuan a month, but he didn't want to give up his business.

In the end, Zhang Kai decided to go all out and "lose the remaining $20 thousand on the company's books and lose the job again."

Starting again, Zhang Kai summed up his experience. If he continues to engage in low-end processing business, he still has the possibility of failure at any time, and he must innovate.

Zhang Kai first started with the innovative marketing mode, and he set up website display design products, and promoted by search engine bidding ranking.

Soon, Zhang Kai's company had a reputation on the Internet. Customers can browse the company's design and personalities through the web page.

In addition, he adjusted the design idea and put forward the "selling clothes that can also be worn out of work" as the selling point of products, which caters to the aesthetic standards of the employees after 80 and 90.

He also aims at the high-end professional wear market and boldly adopts the "one to one" tailored way to make work clothes.

Nowadays,

The company receives about 120 thousand yuan of orders every month from the network channel. In the locality, Dongfeng Motor Corporation, BMW 4S store and Qian Ji food are also famous customers.

As of January this year, the sales revenue of Atka company has exceeded one million yuan.

"In the future, I want to set up a physical store in Wuhan to tailor personalized uniforms for the professionals and make the work clothes as popular as fashion."

Zhang Kai said.

In August 2012, Zhang Kai's atkay garments Trading Co., Ltd. was formally established. With confidence, he decided to continue to do his best anniversary shirt Market.

In the eyes of many people, post-90s college students are still a group of children who haven't grown up.

However, 24 year old Zhang Kai, Wuhan, started a fashion design and trading company after graduation.

In January 17th, Zhang Kai, a pioneer in entrepreneurship, met face-to-face with many college students in Wuhan University of Technology.

He said that the goal of his freshman year was also a postgraduate entrance examination. He joined the job fairs and got a well paid offer at the end of the fourth year. He finally chose to start his own business.