Attention Should Be Paid To Bunching Effect To Help You Open A Good Store.

For entrepreneurs, shop location is an important factor affecting the rise and fall of business.

In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.

We often see that a jewelry store next to, often there will be other jewelry shop, these related shops gathered together, not only because of the competition between each other and was dragged down, but increased the attention of the target consumer group, so as to make the relationship between each other more stable.

Because if there are many shops selling jewelry on a street, people will think of this street once they want to buy jewelry.

Therefore, X chain stores not only do not worry about running their competitors, but also compete with competitors when necessary.

It is generally believed that

The more prosperous it is, the more money it will be.

Not exactly.

Because there are many factors to consider in the choice of store location.

Sometimes, the sub optimal location creates more profit space than the optimal location.

Miss Fang of Yunnan did not choose the shop.

She opened a mid-range X store next to a university, and there were no other jewelry shops around her.

But this little shop brings her more than 10000 yuan net profit every month.

Because her X price is relatively high cost performance, relatively suitable for students who are not economically independent. Therefore, college students often visit her small shop and choose their favorite items.

Due to storefront

The importance of the X chain franchise system will directly help its franchisees to provide location, or send professional personnel to the site to help locate the site, or to check and evaluate the stores of the franchisees, so as to prevent the shop from making wrong choices.

In short, the characteristics of the road and the configuration of the shops are the factors that should be taken into consideration.

If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.

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The flow of clothing makes women wear more quickly. In apparel industry, women's clothing is actually more dependent on store location than men's clothing.

First of all, it is because women are emotional, and the location of the shop can give people a sense of "space" in the shopping environment. Shop display is also an important reason. Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.

Women's clothing stores seem to emphasize men's clothing design and display style more than men's clothing. Men's friends just go shopping to get involved in their career and life. They don't pay much attention to the shop's feeling. They only pay attention to the clothing brand which is not suitable for themselves.

A lot of female friends like to stroll around the street. Obviously, the location is obvious.

Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.

When women buy clothes, they like to go around the mall.

Instead of rushes to buy things, most female friends go shopping with the idea of looking at what they want to buy.

Then it is the comparison and screening of brands. The actions of buying clothes are very random. Female friends are sentimental and feel good.

At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.