Clothing Store: You Need To Master Strategies When You Want To Make Big Orders.

As a clothing guide, I believe you have found that the latest clothing stores have a combined rate of around 1.6, so is the clothing business really hard to do? In fact, the following Xiaobian is coming for you. Although you can't do dozens of pieces, there are absolutely no five or six problems.

Some shopping guides always want to eat a big fat person. Their performance makes customers feel that they are urging them to buy more things, which will make the customers give up or leave. The tone and attitude here are very important. You can use the suggested tone to combine with the relevant knowledge: "you choose this set of nude color looks too good, can be matched with any clothing, and black is hidden, sexy, suitable for different places to wear. That's the right way to rush.

Do one or two standing stands near the fitting room or the cash register. Do not show the clothes one by one to the customer. That will cause trouble. The right thing to do is to put the clothes together and display them in the fitting room or nearby. If it is displayed near the fitting room, it is better to match the single product into various sets of garments. This is a good way to display clothing and make the whole series more attractive. When a customer comes out of the fitting room, he will find the display specially designed for his selected personal series "small wardrobe", which will be very attractive and will make the customers feel excited and will consider buying as much as possible.

Keeping smiling throughout the whole process will be very infectious. When you talk with customers, keep calm and confident. This will help to enhance customer trust in sales staff. Do not force sales, and the more forceful sales, the more nervous customers will be, perhaps reluctant to consider additional purchases. It is important to note that when customers are imparting knowledge and displaying goods, even if customers do not buy them this time, they may buy them next time, all of which are needed as heuristic sales.

We can make customers happy but have no definite intention to buy. clothing Put it in the reservation area. If customers really don't like it, consider putting it aside for a while, but don't take it away completely. Maybe customers still have purchase intention. Maybe they need to wait until the end. Finally, according to the situation, we can choose to do more lists in the reserve area.

Goal driven sales: strive to keep customers away from buying. Once customers leave, he will compare prices and may not come back. In the process of increasing sales with customers, we can increase sales: we can show customers some magazine pictures or advertisements of shop costumes, or let customers browse the essential products of this season, increase purchases for customers, win more time, and also recommend related accessories and cosmetics.

Don't give up too early: in fact, we have the opportunity of joint sales after the customer has concluded the spanaction. So it is possible to let customers stay for a while after the spanaction. At this point, everyone has a good sense of trust. Seize the opportunity to make gifts and even scenes are very good choices.

When price affects Sale It may be possible to replace the 300 yuan woolen coat with a 200 yuan cotton suit instead of giving up. It can be said: "here is another fabric (or another designer's product). Maybe you will be interested. This pair of pants is not very expensive and sells well.

Additional marketing is to continue to follow up, sell several times, or cultivate customer loyalty to the brand.

(1) timing: during the fitting period, before the spanaction has been made, the customer has not yet paid the bill.

(2) way: properly put Accessories The product mix is displayed to the customer to let the customer see the objective effect. When payment is made to customers, it will be better if the accessories are matched together, and make a demonstration with their own initiative. In short, it is necessary to match the purchase portfolio with the benefits of the wardrobe program. The customers again and again emphasize that customers often need to have a direction and need someone to help them achieve their purchase.

Customers expect his clothes to be a good investment, and the purchase of clothing that can match each other is a cost saving option in the long run. In addition, they need to recognize that they can dress appropriately. Salespeople need to master this little trick. To keep talking with customers passionately and not to leave customers thinking alone, this will give customers a positive driving force.