Auctioning New Channels To Buy Luxury Goods Requires Homework.

In recent years, many foreign auction platforms have gradually opened up the Chinese market.

For example, in October last year, InstantLuxe, a second-hand luxury goods trading platform in France, landed in the Chinese market and devoted itself to selling luxury goods at a very low price.

In addition to the main concept of "cleaning the Wardrobe", InstantLuxe also expressed the hope to promote the concept of "real ladies without counterfeit goods".

Domestic brands have also become a rising star.

For example, in September of this year, mobile

The auction platform has announced that it has won the $1 million investment from the Korean partner investment fund.

The luxury auction trading platform, which mainly deals with "1 yuan auction and 1 yuan maintenance", is committed to pferring luxury consumption from abroad to domestic, allowing these commodities to circulate and establish a perfect service system for them.

Li Ke, vice president of the Korean partner investment fund of the platform, pointed out that the middle class is pursuing a sophisticated lifestyle. China's consumption upgrading has gradually shifted from durable goods such as home appliances, houses and pfer to high quality products. The consumption channel, mode and service system of the luxury goods industry have reached the critical point.

Luxury after all

More expensive, ordinary people have to buy luxury goods through auction. There are still many problems to overcome.

First of all, authenticity has always been the biggest problem for buyers.

According to the introduction, to solve this problem, the most important way is to rely on the auction house to conduct professional identification of the authenticity and quality of the auction.

Therefore, the reputation accumulation of auction platform is particularly important.

"Luxury goods are still unique, but they are still likely to be copied.

General auction houses will make great efforts to employ professional appraisal personnel.

Therefore, we must be more comfortable with luxury goods from famous auction houses.

The bigger problem now is that luxury goods obtained through mobile Internet and other channels may be mixed up, which requires higher buyers' professional appreciation ability.

Wang Yingying said.

Next is

Problem.

A few days ago, the argument that "90% luxury goods are not guaranteed value" has been widely discussed.

According to experts, many luxury goods do not preserve their value, mainly for three reasons: first, most luxury goods belong to the category of consumables, and the value preservation function is not great. Even if they are not used, the price may drop a lot when they are sold again.

Secondly, many buyers lack experience in maintaining luxury goods, and their value preservation rate will be greatly reduced.

Third, the secondary market of luxury goods is still not mature, which makes the flow channel unsmooth, so liquidity becomes a bigger problem.

Under such circumstances, even if the market price of genuine goods is rising, the second-hand goods market may also be hard to cash in.

Third, some varieties have higher base price.

"Watch several Internet auctions, the bottom price is set up really low! Only a few general merchandise second-hand luxury goods turnover is relatively straightforward, relatively good watch rarely traded.

I have estimated the base price, which is probably the price of the Hongkong public price, so the auction is not as good as buying it.

Fashion people say so.

Therefore, whether collectors or consumers want to participate in luxury auctions, they need not only invest money, but also do their homework ahead of time, study related brands, and understand the rules of the collection and circulation market.

At the same time, auction houses and other platforms should also focus on the accumulation of credibility so that they can stand out from the development mode of "horse race enclosure".